Myron Moskovitz has also been a Professor of Law at Golden Gate University since 1972. He is a sought after speaker at CLE courses on appellate law, advocacy and procedure.

Click here to see the newly launched website for Professor Myron Moskovitz – Appellate Lawyer in San Francisco, California.

Also, check out the new on-site civil appellate blog we created for Professor Moskovitz on appellate issues in California with recent posts on the following topics:

• What is the “overarching objective” of a brief?

• How Europeans See American Criminal Justice

Learn more about website design for attorneys on Internet LAVA’s main website. We work with attorneys throughout the country who want to dominate the search engines for their particular niche area of the law. We take a comprehensive approach to assisting the attorney by doing the following:

• Creating a visually stunning website design;
• Creating tons of informative content on particular niche areas most important to the attorney under their direct supervision;
• Helping the attorney get starting with a blog for their niche practice area;
• Creating many social media profiles for the attorney including:
• Updating the LinkedIn profile for the attorney and the attorney’s business profile;
• Creating a business Facebook profile;
• Designing a Twitter account for the attorney;
• Publishing a MerchantCircle account which contains it’s own blogging options;
• Optimizing the attorney’s Google Place Page and Google+ Profile; and
• Much more.

We believe the best attorneys should have the best websites for their particular niche area of the law. Find out how our website and services blows away the competition. Call us to set up a 30 minute consultation.

Schedule a Free Consultation: Internet Marketing for Your Legal Practice

During the consultation we take you on a tour of what your ideal clients find when they begin their search for an attorney. We also help you understand how search engine optimization really works when it is based on better content, custom designed graphics, and an easy to use content management system that allows the attorney to edit or add a page of content to the website in a matter of minutes.

We are proud to announce that we recently launched a website for an attorney in Deer Park, NY, on Long Island. Click here to view the website:

Bankruptcy Attorney in Long Island, NY

In additional to designing the main website for the bankruptcy lawyers that we represent, we also created a network of other on-line profiles for the law firm. Some of these profiles are on the most popular websites on the world including Facebook, Twitter, LinkedIn, and websites designed specifically for attorneys.

These professional profile pages help the main website show up better in the search engines. Including the attorney’s Google Place Page on Google Maps, Google profile page, and Google Buzz page.

Many of these websites allow the public to leave reviews for the bankruptcy attorney which is quickly becoming an important factor in search engine rankings. Additionally, the profiles allow the attorney to interact socially with other lawyers in the community.

Find Out About the Next Generation of Internet Marketing for Bankruptcy Law

Contact Internet LAVA to find out why our company is different. Our services are focused on providing the attorney with an incredible return on investment. An effective internet marketing strategy also allows the attorney to focus on the cases most desirable to the attorney.

Call to set up a free consultation. During that consultation we take you on a tour of what your potential clients currently find on-line when they begin their search for an attorney. Let us show you the new direction of internet marketing for attorneys.

Click here to read more about Website Design for Bankruptcy Attorneys:

Before you decide on an internet marketing company to design or redesign your website, contact Internet LAVA. Schedule a free consultation. Let us show you the websites we design for criminal defense lawyers across the country.

Unlike larger internet marketing companies, we refuse to take the “hide the ball” approach. Our first job is to educate attorneys about the best approach to creating a powerful website that dominates the search engines.

What makes our company different?

• Exclusive contract – We provide criminal defense attorneys with an exclusive contract that guarantees we cannot work with any other criminal defense attorneys in a certain area. The big companies often represent several attorneys all competing for the same clients. With our company, we avoid any conflict of interest since we need you (and only you) to succeed. Call us to see if space is still available in your city and state for a particular practice area.

• Open Source Content Management System – All websites are built on a platform. Choose carefully because if you go with the big companies you are stuck with a “proprietary” content management system. With a proprietary system you can never move the website to another hosting company without starting from scratch. Proprietary just means no one else can use it. “Open source” content management systems can easily be moved if you ever decide to switch internet marketing companies. Even more importantly, a popular “open source” CMS is updated many times a year leading to better results on the search engines. We use DotNetNuke which is the world’s leading CMS system. In fact, the California Bar Association uses DotNetNuke. One day all attorneys will demand an open source system. The problem is most attorneys don’t understand why open source is so important until it is too late.

• Own Your Website – We want you to own and control your website. With a great CMS, the attorney can add or edit any of the content on any page of the website. Just press “log in” then “edit.” Make the changes and press “save.” It’s really that easy. With the “hide the ball” approach used by larger internet marketing companies, attorneys have no control and must continue to pay more money each year if they want any return on investment. Never enter a contract without an exit strategy. The big companies make sure no exit strategy exists. We focus on keeping out clients by providing the best product instead of trapping them with a never ending contract that raises the price each year.

• Better Content – Ever notice how the content on websites for attorneys always sounds the same? At Internet LAVA we have an attorney on staff assigned to your project to write the content based on your specifications. Our content is designed to answer the general questions of your ideal clients based on information specific to your jurisdiction. We discuss the jury instructions, statutory minimum and maximum penalties, and possible defenses for specific statutes in your state. If your jurisdiction uses special terms, we use those same terms so that your ideal clients can find out more about the things that matter most. We never use generic legal web copy. The viewers on your website will instantly see the difference. Most importantly, our websites dominate the search engines because we provide the most authoritative, comprehensive, and informative CONTENT.

Find out more about how our websites for criminal defense attorneys are designed to dominate the internet. Visit our portfolio to see our website designs for DUI attorneys, marijuana defense, drug crimes, domestic violence and white collar crime attorneys.

Because we have built websites for criminal defense attorneys across the country, our services provide a better return on investment. Isn’t that the point? You want to spend money on a website so that your law firm benefits from an incredible return on that investment. Unless you dominate the search engines for your city and county, you will never see a great return on investment. Let us show you the results we have obtained for each of our clients. Our clients are happy because they have a professional website that provides the best return on investment.

Visit our main website to learn more about – website design for criminal defense attorneys.

Website Design for Criminal Defense Lawyers -

Las Vegas Criminal Defense Attorney

Visit our most recently launched website for a criminal defense attorney in Las Vegas, Nevada. The website is designed to provide information to both the tourist and locals that are arrested in Sin City, including a section on criminal defense issues unique to Nevada including:

• defaulting on a casino marker or debt;
• violation of probation and extradition in Nevada; and
• defending sex workers charged with prostitution and pandering or regulatory and advertising violations of the law.

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Houston Criminal Lawyer in Texas

A criminal defense attorney in Houston hired us to create an internet website that dominated the search engines for many common criminal offenses including DWI, drug trafficking crimes, marijuana defense, domestic violence, weapons charges, and violation of probation. We also created a video player for the attorney that drives tremendous traffic to the website and increases the conversion rate.

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St. Petersburg Criminal and DUI Defense Attorney

A female criminal defense attorney and former prosecutor wanted to increase her internet presence through a redesigned website. We added tons of informative content. Most importantly, we highlighted the attorney’s excellent credentials on each page of the website as it related specifically to the topic on that page. The attorney enjoyed a tremendous jump in traffic. Additionally, she began to convert more clients through an effective call to action.

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Brevard County DUI and Criminal Defense Attorneys

We created this website devoted to criminal defense issues on Florida’s Space Coast. The content highlights topics of interest to individuals charged with misdemeanor and felony offenses in and around Brevard County, FL.

Call Internet LAVA for a Free and Educational Consultation

Learn more about how better website design and more informative content can lead to the best return on your investment. Find out why we built the best websites designed for criminal defense attorneys. Call to schedule your consultation – 1-800-292-LAVA.

By having everything set up for you, you can make sure that your image is professionally presented. We save the attorney a tremendous amount of time so that they can focus on social media activities that are most interesting to them. Once we show you the basics, many attorneys tell us, “I finally get it. It actually saves me time.”

Click here to learn more about: Free Social Media Tools for Attorneys

Why use social media? Well, it’s free. Create social media profiles for your law firm on the following free websites:

1. Google Place Page Profile;
2. AVVO;
3. Justia / Cornell LII;
4. MerchantCircle;
5. Facebook;
6. LinkedIn;
7. Twitter;
8. Manta;
9. Yelp;
10. InsiderPages; and
11. LawLink.

Visit our website for more free (or nearly free) social media strategies to promote your law firm on-line – Social Media for Attorneys.

Free or nearly free – Social and Business Profiles for Attorneys and Law Firms.

This video gives attorneys a basic SEO crash course. Learn about title tags, meta descriptions, using keywords and synonyms on each page of the website, and building a common sense lay out for the website that allows for short, simple and descriptive URLs.

When attorneys start their search to find a website design and internet marketing company they quickly come across three very mysterious letters – SEO. Next they find out it stands for “Search Engine Optimization.” From the lawyer’s own experience using Google, they instinctively understand that some websites show up better than others.

Of course, they know the attorneys in their market area which have the best looking websites. They also understand which websites show up the best in the search engines for the “trophy search terms” such as “Boston Personal Injury Attorney.” But these same attorneys do not understand exactly how they can develop a website that not only looks great, shows up in the search engines, but also causes their phone to ring off the hook with their ideal clients. You know the ideal clients – the clients that immediately want to hire the attorney to address some pressing legal issue. The clients that desperately need legal help and the type of clients that can most benefit from the attorney’s services.

We believe that our best clients really understands how the search engines work. In order to appreciate the results we have obtained for our clients, you need to understand how search engine optimization is not some mysterious, unattainable phenomenon. Instead, our best clients understand that SEO results come from methodical hard work in creating the best content, the most authoritative content, with be best inbound and outgoing links on the main page of the website as well as each interior pages. All of our websites have at least 40 pages of unique, informative content. Call us to find out why a website based on better content naturally shows up better in the search engines.

We created our main website at www.internetlava.com to provide clients with lots of free information that explains:

• SEO basics (how the search engines actually work);
• Tips to improve SEO;
• Free or nearly free tools to improve SEO for the attorney’s main website;
• The difference between the most effective SEO techniques on the major search engines such as Google vs. Yahoo vs. Bing;
• Informative how attorneys can supplement the content on their website to improve the website’s SEO results.

1. At least once each month, enter the name of your law firm into Google, Bing and Yahoo. Look carefully at the first three pages of results to find any negative review, misleading information or outdated content.
2. Every few months, ask each lawyer in the firm to perform a search on the first three pages of Google, Bing and Yahoo for any variations of their name and geographical information. For example, the attorney should search for “Jane Doe Attorney in Cleveland Ohio.”
3. Sign up for the following alerts so that you will be notified when new content is created about your attorneys or your law firm:
   • Google Alerts;
   • Yahoo Alerts; and
   • Bing Alerts.

This process of reviewing the search engines to learn more about the scope and depth of your on-line reputation is important because all of the attorneys in your law firm will quickly realize how to make improvements in the law firm’s on-line presence. Just being aware of the law firm’s on-line reputation will quickly lead to incredible improvements.

Read more about: Law Firm Reputation Management

Contact Internet LAVA to find out how we build better websites for attorneys based on better content. Let us help you create a powerful internet presence that uses each emerging technology including business and social media profiles to increase positive content about your services and minimize the impact of a negative review.

How Attorneys Should Respond to a Negative Review – Forget About It – Read our Blog article with informational videos produced by Yelp.com with advice to business owners worried about one negative review.

At Internet LAVA, our website design and internet marketing company has an easy solution – worry more about an effective on-line presence and then you will worry less about one negative review. In fact, one negative review can actually increase the credibility of other positive reviews. Your ideal client is less likely to trust a series of glowing reviews without seeing at least one isolated negative review.

Don’t Try to Remove a Negative Review on Google Places

Yes, Google Places does have a process for asking for a misleading or inaccurate negative review to be removed from a law firm’s local business listing. However, don’t even think about it. Our experience has been that once the review is removed, the listing gets penalized and loses its rankings for at least 6 months. If you are worried about one negative review then keep in mind that eventually positive reviews will minimize the impact of one negative review.

Update: In August of 2010, Google Places now allows law firms and other businesses to respond to both positive and negative reviews. Interacting with the prior client who shared their opinion about the law firm is a great way to let your potential clients know that you care about the feedback. However, attorneys must be very careful not to violate any rights to confidentiality. Although this is an interesting option for a hotel owner or a cupcake maker, attorneys are probably better off not responding to a negative review.

How Law Firms Should Respond to a Negative Review – Forget About It – Blog article with informational videos produced by Yelp.com with advice to business owners worried about a negative review.

On-line Reputation Management for Attorneys – Read more from Internet LAVA about how we help our clients manage their on-line reputation through a strong internet presence that begins with a powerful, effective website.

On Negative Reviews…

Business Owner Advice – Frank & Paul explain how to respond to a negative review on Yelp

Business Owner Advice: How do you respond to your Yelp reviews? (Jeff D.)

At Internet LAVA we focus on internet marketing and website design exclusively for attorneys. That focus allows us to stay current on emerging technologies that work best for law firm marketing. Contact us for a free consultation to discuss how you can achieve your goals. Read our free guide to learn more about why attorneys and law firms should used social and business profiles to provide positive information about the legal services they provide.

Many attorneys ask us – “Is this what it’s coming to?” But the question really ignores the fact that focusing on your reputation has always been a part of managing a law practice. As new technologies emerge, that reputation discussion is simply taking place on-line instead of by word-of-mouth in the community.

Search Engines Local Business Profiles:

• Google Local Business Listing on Maps – Reviews are considered the most important factor in achieving top placement in the Google Local Business Listings on Maps for law firms.

• Yahoo! Local Business Listing on Maps

• Bing Maps Local Business Listing

Websites that Focus on Attorneys:

• Avvo

Websites that Cover Different Types of Small Businesses:

• MerchantCircle – Think of Merchant Circle as the Facebook for businesses. Considered to be the “business owner centric” profile service that allows the public to post reviews. To a large extend the business has control over deleting false or misleading negative or positive reviews.

• Yelp -

• City Search -

• Insider Pages -

One frustrated former client or disgruntled former employee can write a negative review with untrue or misleading information about the law firm. What can be done?

The answer depends on the depth of the law firm’s internet presence. For instance, some law firms have almost no internet presence. Therefore, when you Google the name of their law firm or an individual lawyer working for the firm then one of the first things to pop up on the search engine is the negative review.

Obviously, this one review can make a huge impact on the business because it makes up a huge portion of the law firm’s on-line presence. However, for law firms with little or no internet presence, the best cure for a negative review is to create numerous pages of positive information about the law firm on hundreds of powerful websites.

For law firms that have begun the process of creating a strong internet presence, fighting negative reviews requires strengthening the ranks for the positive material so that the few pieces of negative content are more difficult to find. Contact Internet LAVA to discuss how we can help you quickly create a professional and powerful on-line presence.

When You Find a Negative Review Try and Correct the Concern

For most attorneys, when a negative review is posted the attorney knows exactly who posted the negative review. When possible, contact the former client and offer solutions to address their concerns. The client will often be impressed that their voice is being heard. The source of their frustration is often feeling powerless. By responding to their concerns immediately you are showing the client that you care about their opinion and that you are willing to help make them satisfied with your services.

In other cases, the attorney or law firm may not know who posted the negative review. In many of these cases, one negative review serves as a wake up call to the business to pay attention to difficult clients and try to stay in close communication with them so that their concerns and frustrations are heard.

When that One Negative Review Actually Helps Your Reputation

With a powerful internet presence, one negative review has almost no impact. In fact, it may actually help the business because it shows that other reviews and information about the law firm are also genuine. In other words, the numerous positive reviews for the law firm become more powerful when the viewer also sees one negative review. No viewer would believe that any business could have nothing but positive reviews. So the viewer tends to trust the positive reviews more when they also see one isolated negative review.

Getting Numerous Positive Reviews of Your Law Firm

Getting positive reviews tends to happen naturally as you increase your internet presence. When your clients tend to find you through your on-line presence, they also tend to be the types of clients that would leave a review about your business. Depending on the bar rules for your particular state, you can send your client a closing letter inviting them to make a comment about the quality of your legal services on one of your business listings that makes leaving such a review particularly convenient. Make sure to not ask for a review until the representation is completely concluded.

Most of our clients report that during the initial consultation the potential client will mention, “I decided to hire you because I read a lot of positive reviews about your practice.” These same types of clients tend to be the type of person most likely to leave a positive review at the end of the representation if they are highly satisfied with the attorney’s services. As these reviews become more and more common, managing your on-line reputation also becomes more important.

The Future of On-Line Reputation Management for Attorneys

The internet has consistently changed businesses and entire industries by making information more readily available. It should come as no surprise to attorneys that these reviews by former clients are expected to increase exponentially over the coming years.

As bar associations struggle with ways to manage an attorney’s efforts to advertise on-line, the market place is quickly sorting out the regulation of shady attorneys with incredibly efficiency.

Although not a perfect system, if all clients left reviews about all dealing with all attorneys the public would have a tremendous amount of information at their disposal. Over the next five years we predict these types of comprehensive reviews of attorneys (and all business people in the service industry) will be more common place. Those attorneys and law firms that get control of their on-line reputations early will have a clear advantage.

How Can I Create this Comprehensive On-line Presence for My Law Firm?

At Internet LAVA we create an entire on-line presence for the attorney so that the entire first three pages of Google are content about the law firm and attorneys that we create. For instance, our attorneys have the following on-line presence when you Google their name:

1. The law firm’s main website;
2. The law firm’s main blog;
3. On-line business profiles or local business listings on the map function of Google, Bing and Yahoo;
4. Facebook Business Profile;
5. Merchant Circle Business Profile (similar to Facebook for small businesses but better for SEO purposes);
6. LinkedIn profiles for each attorney and for the law firm (these often show up at the top of the search engines especially for the names of the individual attorneys);
7. Law firm and attorney specific business profiles such as LawLink profile for each individual attorney, an AVVO profile for each individual attorney, and a Justia / Cornell LII profile for each individual attorney;
8. Other professional profiles such as BizNik and Naymz; and
9. Hundreds of other business and attorney profiles on some of the most powerful websites such as Insider Pages and Yelp.

Our Problem is Bigger Than One Negative Review

For certain types of legal practices, negative reviews are more common just because of the type of clients that they represent. For example, individuals in family law cases tend to be very emotional when a ruling doesn’t go their way. After all, the individual’s personal wealth and child custody issues can be affected. Obviously, family law attorneys have to be careful to manage the expectations of their clients and to stay in close contact with them about the developments in their case.

The less obvious answer involves being aware of the negative review as soon as it is posted. By knowing about it when it occurs, you are in the best position to contact that client to discuss their frustration with them. In many cases, you can ask the person to take down the negative review. Just the fact that you contact them to discuss their frustration may make a difference in the way they view the situation.

However, if you don’t know about the negative review for several months then your options are more limited. Additionally, the individual that posted the review becomes harder to identify and harder to contact. Even if you discuss the matter with the individual months later, they would be less likely to take down the review given the lack of a timely response.

Our Solutions – We Help You Own Your Name On-line

Working with an internet marketing company that cares about your on-line reputation is equally important. Attorneys understand that their reputation is everything. These attorneys work hard to impress the other attorneys, judges, and business people that they come into contact with each day. As internet marketing becomes increasingly important, attorneys will also start to realize that their on-line reputation will become influence their off-line reputation as well.

Contact Internet LAVA to discuss your internet marketing needs. We would with attorneys interested in dominating the search engines for their particular practice areas in their particular jurisdictions. We work with medium and large law firms to manage their on-line reputation. Contact us today at 1-800-292-LAVA (5282) for a free consultation to discuss your concerns and long-term goals.

Read more about: Law Firm Reputation Management