As we discussed in the last article, managing the on-line reputation for any law firm or attorney is become increasingly important. Recently, numerous websites have emerged allow the public to post reviews about the business. For any business owner – this new level of transparency is terrifying.
Many attorneys ask us – “Is this what it’s coming to?” But the question really ignores the fact that focusing on your reputation has always been a part of managing a law practice. As new technologies emerge, that reputation discussion is simply taking place on-line instead of by word-of-mouth in the community.
Search Engines Local Business Profiles:
- Google Local Business Listing on Maps – Reviews are considered the most important factor in achieving top placement in the Google Local Business Listings on Maps for law firms.
Websites that Focus on Attorneys:
Websites that Cover Different Types of Small Businesses:
- MerchantCircle – Think of Merchant Circle as the Facebook for businesses. Considered to be the “business owner centric” profile service that allows the public to post reviews. To a large extend the business has control over deleting false or misleading negative or positive reviews.
- Yelp –
- City Search –