Category Archives: Internet Marketing for Attorneys

How Internet Marketing Can Benefit a Law Firm

How Internet Marketing Benefits Your Law FirmThere are quite a few different ways for a law firm to build a presence on the internet. Whether the law firm has a newly hung shingle or has been established for years, both can benefit by having a well-planned internet marketing plan.

These days many people are turning to their computers and mobile devices when looking for a service. So when an attorney is needed, most times a person will go on Google or Bing and search for “attorney near me” or click on an attorney advertisement online.

Internet marketing may seem confusing but it ties together many different aspects of marketing to help create an online reputation, build your brand, and find the right clients.

Internet Marketing vs Traditional Marketing

Internet marketing is getting a lot more attention in the recent years since many people have stopped focusing on the old paper directories and radio ads. Now that people have started searching and researching online it is important for a law firm to have control over what their viewers can see. Not only can you control what your viewers see, but you can also control who you reach out to.

With traditional marketing, such as newspaper ads, TV ads and billboards, not only are you spending an immense amount of money for exposure but you are making yourself visible to a crowd, which may not be in need of your services. No longer is traditional marketing the most cost effective and best converting way to get clients.

With internet marketing you can pick and choose the types of clients you want and instead of putting yourself in front of every person that passes by. You’ll be noticed by those that are actually looking for your service to give you higher converting leads.

Types of Internet Marketing

There are quite a few different types of internet marketing. Some of which are used more than others depending on your budget and competition in your area.

PPC

PPC or Pay Per Click is one method that many can use when they first start off their internet marketing campaign. This allows the law firm to be immediately listed on the first page of Google, Bing or any other search engine. The business is charged every time a person clicks on their website and reviews their information.

This can be handy for those that have quite a large budget and want to start getting calls fast. This option allows you to reach out to specific areas for very specific keywords so you can control what types of clients you get. However, this can add up pretty quickly since law is a competitive market and clicks can range anywhere from $50-$250 depending on the type of charge, area and time of day.

Once you stop PPC though you will no longer remain on the first page of Google which means that you’ll stop getting those clicks and business may go down.

Social Marketing

Social or social media marketing is can be very useful to get yourself in front of potential clients. By having active social media accounts such as Facebook or Twitter you can build your brand by getting in front of your local users. This along with reaching out to your clients and having them leave reviews for you on places such as Facebook, Google+ and Yelp can also help you build your brand by letting others know that you are a trusted company in their area.

Social media marketing can usually be tied in with PPC. For example, Facebook also has paid ad services which you can use to get in front of more people in your area.

SEO Marketing or Search Engine Optimization

The most recommended type of marketing for any company to build their brand, get valuable visitors to their website, create a long lasting and effective marketing plan is SEO marketing. SEO marketing ties together social media marketing and bits of PPC all into one.

SEO helps your website get in front of people on the internet the way PPC marketing does on Google, Bing and Yahoo. The only difference is that you do not have to pay per click every time someone visits your website and once you are ranking in place for your services you pretty much will continue to get visitors and calls until the day you shut down your website or change your phone number.

SEO helps your website be optimized to be found and “favored” by Google and other search engines. By building mobile and user friendly pages with unique and valuable content you can let the search engines know what type of service you want to rank each of your pages for. In the process of building your website, creating content, distributing useful content and creating links throughout the net to spread your company’s name you start helping your website rank better on search results which in turn start getting you visitors on your website.

By combining online reputation management, brand awareness, and creating a useful information hub on your website for your niche you are able to rank better and get in front of potential leads without having to pay every time someone visits your website.

Which Marketing Plan is Best For You?

Overall, any type of online marketing plan will benefit your company. While SEO is the recommend way, many people choose to combine multiple marketing techniques.

No matter what method you choose, it is important to have a well-developed marketing plan to increase leads and client acquisition.

Internet LAVA, LLC is a premier attorney web development and internet marketing company based in Houston, Texas. For years, Internet LAVA has been helping attorneys across the United States, including New York, Florida, California, Utah, and Texas, obtain a strong web presence and grow their business.

The experienced professionals at Internet LAVA will find the best marketing plan that will help you establish your brand and grow your client base. Contact Internet LAVA at 1 (800) 292-LAVA (5282) or submit an online form here for a free marketing consultation.

Nationwide Directory for Board Certified Attorneys

find a board certified attorney on Lawyer LegionOn March 22, 2013, our team launched a new kind of online attorney directory. Lawyer Legion is the only nationwide directory acknowledging every board certified attorney in the country in both state and national programs.

We created an easy way for the public to narrow their search to find a board certified attorney. Click here to view the directory:

Directory of Board Certified Attorneys Across the United States

The bar association in each state has different rules for using the term “board certified” or “specialist.” We built our directory around the way board certification programs are organized in each state. The directory also allows the viewer to find attorneys in national board certification programs.

Although the public often knows whether their doctor is board certified in a particular specialty area of medicine, most people have never heard of board certification for attorneys.

Claim Your Free Listing on our Online Attorney Directory

If you are a board certified attorney, please visit Lawyer Legion. Claim and complete your profile. Lawyer Legion provides all attorneys with a 100% free listing. In fact, no paid listings are allowed.

If you are board certified in your particular state or through a national program accredited by the American Bar Association (ABA), then we have already added your profile into our directory. In fact, our directory already has over 80,000 attorney profiles. For board certified lawyers, you will find a nice badge next to your name that acknowledges your board or specialty certification.

When you claim your profile you can add the following information:

  1. Contact information and phone number;
  2. Your picture;
  3. A link to your website;
  4. An RSS feed to your blog;
  5. Your biography of up to 4,000 words with one HTML link;
  6. List of your honors and awards;
  7. Your practice areas.

Why We are Different?

Attorneys spend a lot of money on online directories including Avvo, Justia, Findlaw, Lawyers.com, Nolo, Super Lawyers, Martindale.com, and more. All of the other online directories charge for either adding your profile or featuring your profile at the top. At Lawyer Legion, we decided to use a different approach. We rank attorneys according to objective criteria including:

  • membership and leadership in trusted legal organizations and voluntary bar associations;
  • speaking engagements at the CLE seminars most important for a particular practice area; and
  • participation in board certification programs at both the state and national level.

Lawyer Legion Directory of Board Certified Attorneys
Please contact us if you have any questions at support@lawyerlegion.com. We would love to get your feedback on our new project that acknowledges board certified attorneys throughout the United States.

Website Design for Bankruptcy Attorneys

Attorneys that focus on bankruptcy have noticed that internet marketing for that practice area is become more competitive. Our company designs websites for attorney across the county. What makes us different? Our websites are focused on better content designed to answer the questions of your ideal clients when they begin their search for an attorney.

We are proud to announce that we recently launched a website for an attorney in Deer Park, NY, on Long Island. Click here to view the website:

Bankruptcy Attorney in Long Island, NY

Andrew M. Doktofsky, P.C.
While other attorneys spend their precious resources on expensive pay per click ads, you can spend your resources where it matters most:
  1. A visually stunning website that conveys to right image to your potential clients;
  2. Information on the attorney biography page that can help the client find the best bankruptcy attorney for their particular case;
  3. An easy to use menu that lets your viewer quickly find information on the topics that interest them the most;
  4. We continue to add additional pages of informative content over the next two years;
  5. The websites we create are designed on an open source content management system which gives you the freedom to move your website at the end of your contract;
  6.  The content management system allows you to easily add or edit any page on your website from any computer; and
  7. You own your website.
Writing Content for a Bankruptcy Attorney’s Website
Feed the search engines what they want the most – unique and informative content. Entire sections of your website can be devoted to the most common issues that come up in bankruptcy law including:
  • Chapter 7 Bankruptcy;
  • Chapter 11 Bankruptcy;
  • Chapter 13 Bankruptcy;
  • Filing personal bankruptcy;
  • Filing business bankruptcy;
  • The attorney fees involved in a bankruptcy;
  • The means test; and
  • Dischargeable and nondischargeable debts including information on student loans, credit card debt, hospital bills, mortgages, and divorce.
A Great Website is Just the Beginning

In additional to designing the main website for the bankruptcy lawyers that we represent, we also created a network of other on-line profiles for the law firm. Some of these profiles are on the most popular websites on the world including Facebook, Twitter, LinkedIn, and websites designed specifically for attorneys.

These professional profile pages help the main website show up better in the search engines. Including the attorney’s Google Place Page on Google Maps, Google profile page, and Google Buzz page.

Many of these websites allow the public to leave reviews for the bankruptcy attorney which is quickly becoming an important factor in search engine rankings. Additionally, the profiles allow the attorney to interact socially with other lawyers in the community.

Find Out About the Next Generation of Internet Marketing for Bankruptcy Law

Contact Internet LAVA to find out why our company is different. Our services are focused on providing the attorney with an incredible return on investment. An effective internet marketing strategy also allows the attorney to focus on the cases most desirable to the attorney.

Call to set up a free consultation. During that consultation we take you on a tour of what your potential clients currently find on-line when they begin their search for an attorney. Let us show you the new direction of internet marketing for attorneys.

Click here to read more about Website Design for Bankruptcy Attorneys:

Website Design for Criminal Defense Lawyers

Article Last Updated on Friday, May 22, 2015.

Before you decide on an internet marketing company to design or redesign your website, contact Internet LAVA. Schedule a free consultation with Internet LAVA, LLC. Let us show you the websites we design for criminal defense and DUI lawyers across the country.

Unlike larger internet marketing companies, we refuse to take the “hide the ball” approach. Our first job is to educate attorneys about the best approach to creating a powerful website that dominates the search engines.

What makes our company different?

  • Open Source Content Management System – All websites are built on a platform. Choose carefully because if you go with the big companies you are stuck with a “proprietary” content management system. With a proprietary system you can never move the website to another hosting company without starting from scratch. Proprietary just means no one else can use it. “Open source” content management systems can easily be moved if you ever decide to switch internet marketing companies. Even more importantly, a popular “open source” CMS is updated many times a year leading to better results on the search engines. We use DotNetNuke and MODX which are two of the world’s leading CMS systems. One day all attorneys will demand an open source system. The problem is most attorneys don’t understand why open source is so important until it is too late.
  • Own Your Website – We want you to own and control your website. With a great CMS, the attorney can add or edit any of the content on any page of the website. Just press “log in” then “edit.” Make the changes and press “save.” It’s really that easy. With the “hide the ball” approach used by larger internet marketing companies, attorneys have no control and must continue to pay more money each year if they want any return on investment. Never enter a contract without an exit strategy. The big companies make sure no exit strategy exists. We focus on keeping out clients by providing the best product instead of trapping them with a never ending contract that increases in price each year.
  • Better Content – Ever notice how the content on websites for attorneys always sounds the same? At Internet LAVA we have an attorney on staff assigned to your project to write the content based on your specifications. Our content is designed to answer the general questions of your ideal clients based on information specific to your jurisdiction. We discuss the jury instructions, statutory minimum and maximum penalties, diversion programs and possible defenses for specific statutes in your state. If your jurisdiction uses special terms, we use those same terms so that your ideal clients can find out more about the things that matter most. We never use generic legal web copy. The viewers on your website will instantly see the difference. Most importantly, our websites dominate the search engines because we provide the most authoritative, comprehensive, and informative CONTENT.

Find out more about how our websites for criminal defense attorneys are designed to dominate the internet. Visit our portfolio to see our website designs for DUI attorneys, marijuana defense, drug crimes, domestic violence and white collar crime attorneys.

Because we have built websites for criminal defense attorneys across the country, our services provide a better return on investment. Isn’t that the point? You want to spend money on a website so that your law firm benefits from an incredible return on that investment. Unless you dominate the search engines for your city and county, you will never see a great return on investment. Let us show you the results we have obtained for each of our clients. Our clients are happy because they have a professional website that provides the best return on investment.

Visit our main website to learn more about – website design for criminal defense attorneys.

Website Design for Criminal Defense Lawyers –

Las Vegas Criminal Defense Attorney

Visit our most recently launched website for a criminal defense attorney in Las Vegas, Nevada. The website is designed to provide information to both the tourist and locals that are arrested in Sin City, including a section on criminal defense issues unique to Nevada including:

  • defaulting on a casino marker or debt;
  • violation of probation and extradition in Nevada; and
  • defending sex workers charged with prostitution and pandering or regulatory and advertising violations of the law.

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Houston Criminal Lawyer in Texas

A criminal defense attorney in Houston hired us to create an internet website that dominated the search engines for many common criminal offenses including DWI, drug trafficking crimes, marijuana defense, domestic violence, weapons charges, and violation of probation. We also created a video player for the attorney that drives tremendous traffic to the website and increases the conversion rate.

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St. Petersburg Criminal and DUI Defense Attorney

A female criminal defense attorney and former prosecutor wanted to increase her internet presence through a redesigned website. We added tons of informative content. Most importantly, we highlighted the attorney’s excellent credentials on each page of the website as it related specifically to the topic on that page. The attorney enjoyed a tremendous jump in traffic. Additionally, she began to convert more clients through an effective call to action.

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Brevard County DUI and Criminal Defense Attorneys

We created this website devoted to criminal defense issues on Florida’s Space Coast. The content highlights topics of interest to individuals charged with misdemeanor and felony offenses in and around Brevard County, FL.

Call Internet LAVA for a Free and Educational Consultation

Learn more about how better website design and more informative content can lead to the best return on your investment. Find out why we built the best websites designed for criminal defense attorneys. Call to schedule your consultation – 1-800-292-LAVA.

Criminal Defense Internet Marketing
Visit our main website – http://www.InternetLAVA.com

Social Media Marketing for Attorneys: Do you get it – it’s FREE?

One of the best ways to promote your law firm’s website is by using social media profiles. We help attorneys by setting up all of their profiles for them. Attorneys want to take baby steps into trying out the new technologies.

By having everything set up for you, you can make sure that your image is professionally presented. We save the attorney a tremendous amount of time so that they can focus on social media activities that are most interesting to them. Once we show you the basics, many attorneys tell us, “I finally get it. It actually saves me time.”

Click here to learn more about: Free Social Media Tools for Attorneys

Visit our website for more free (or nearly free) social media strategies to promote your law firm on-line – Social Media for Attorneys.

Attorneys spend a lot of money on online attorney directories, although many of the best on-line resources for attorneys are free or nearly free.

Find more free or nearly free social and business profiles for attorneys and law firms.

SEO for Attorneys – How Does Google Work?

Internet LAVA builds websites for attorneys across the country based on one simple idea: creating better content. Heard of SEO (search engine optimization) but need a quick overview of how Google’s search engines really work? Watch this video produced by Google and narrated by Matt Cutts, Google’s software engineer who is currently head of Google’s Webspam team.

This video gives attorneys a basic SEO crash course. Learn about title tags, meta descriptions, using keywords and synonyms on each page of the website, and building a common sense lay out for the website that allows for short, simple and descriptive URLs.

When attorneys start their search to find a website design and internet marketing company they quickly come across three very mysterious letters – SEO. Next they find out it stands for “Search Engine Optimization.” From the lawyer’s own experience using Google, they instinctively understand that some websites show up better than others.

Of course, they know the attorneys in their market area which have the best looking websites. They also understand which websites show up the best in the search engines for the “trophy search terms” such as “Boston Personal Injury Attorney.” But these same attorneys do not understand exactly how they can develop a website that not only looks great, shows up in the search engines, but also causes their phone to ring off the hook with their ideal clients. You know the ideal clients – the clients that immediately want to hire the attorney to address some pressing legal issue. The clients that desperately need legal help and the type of clients that can most benefit from the attorney’s services.

We believe that our best clients really understands how the search engines work. In order to appreciate the results we have obtained for our clients, you need to understand how search engine optimization is not some mysterious, unattainable phenomenon. Instead, our best clients understand that SEO results come from methodical hard work in creating the best content, the most authoritative content, with be best inbound and outgoing links on the main page of the website as well as each interior pages. All of our websites have at least 40 pages of unique, informative content. Call us to find out why a website based on better content naturally shows up better in the search engines.

We created our main website at http://www.internetlava.com to provide clients with lots of free information that explains:

  • SEO basics (how the search engines actually work);
  • Tips to improve SEO;
  • Free or nearly free tools to improve SEO for the attorney’s main website;
  • The difference between the most effective SEO techniques on the major search engines such as Google vs. Yahoo vs. Bing;
  • Informative how attorneys can supplement the content on their website to improve the website’s SEO results.

We created Internet LAVA for one simple reason. We believe that the best attorneys should have the best websites. Creating websites based on better content has lead to some amazing results for our clients. Contact us for a free consultation to discuss how SEO works for a law firm’s website. We can take you on a 30 minute tour of what we provide for our clients, how better content leads to better search engine rankings, and how our techniques help our clients dominate the search engines for their particular niche areas.
Click here to learn more about – Attorney SEO tips – our guide to helping attorneys learn more about search engine optimization and how it can help their website in simple steps.

How Attorneys Can Keep Up with Their On-Line Reputation

Internet LAVA’s suggestions for how attorneys and law firms can keep up with their on-line identity and manage their reputation:

  1. At least once each month, enter the name of your law firm into Google, Bing and Yahoo. Look carefully at the first three pages of results to find any negative review, misleading information or outdated content.
  2. Every few months, ask each lawyer in the firm to perform a search on the first three pages of Google, Bing and Yahoo for any variations of their name and geographical information. For example, the attorney should search for “Jane Doe Attorney in Cleveland Ohio.”
  3. Sign up for the following alerts so that you will be notified when new content is created about your attorneys or your law firm:

This process of reviewing the search engines to learn more about the scope and depth of your on-line reputation is important because all of the attorneys in your law firm will quickly realize how to make improvements in the law firm’s on-line presence. Just being aware of the law firm’s on-line reputation will quickly lead to incredible improvements.

Read more about: Law Firm Reputation Management

Contact Internet LAVA to find out how we build better websites for attorneys based on better content. Let us help you create a powerful internet presence that uses each emerging technology including business and social media profiles to increase positive content about your services and minimize the impact of a negative review.

How Attorneys Should Respond to a Negative Review – Forget About It – Read our Blog article with informational videos produced by Yelp.com with advice to business owners worried about one negative review.

How Attorneys Should Respond to Negative Reviews on Google Local Business Listing

When an frustrated former clients posts a negative review about a law firm, seeing that review on your Google Local Business Listing can be devastating. The local business listings on Google Places are perhaps the most important marketing tool available to attorneys because it will inevitably show up first when anyone “Googles” the name of the attorney or the law firm.

At Internet LAVA, our website design and internet marketing company has an easy solution – worry more about an effective on-line presence and then you will worry less about one negative review. In fact, one negative review can actually increase the credibility of other positive reviews. Your ideal client is less likely to trust a series of glowing reviews without seeing at least one isolated negative review.

Don’t Try to Remove a Negative Review on Google Places

Yes, Google Places does have a process for asking for a misleading or inaccurate negative review to be removed from a law firm’s local business listing. However, don’t even think about it. Our experience has been that once the review is removed, the listing gets penalized and loses its rankings for at least 6 months. If you are worried about one negative review then keep in mind that eventually positive reviews will minimize the impact of one negative review.

Update: In August of 2010, Google Places now allows law firms and other businesses to respond to both positive and negative reviews. Interacting with the prior client who shared their opinion about the law firm is a great way to let your potential clients know that you care about the feedback. However, attorneys must be very careful not to violate any rights to confidentiality. Although this is an interesting option for a hotel owner or a cupcake maker, attorneys are probably better off not responding to a negative review.

How Law Firms Should Respond to a Negative Review – Forget About It – Blog article with informational videos produced by Yelp.com with advice to business owners worried about a negative review.

On-line Reputation Management for Attorneys – Read more from Internet LAVA about how we help our clients manage their on-line reputation through a strong internet presence that begins with a powerful, effective website.

Tags on Google Places for Law Firms – What Are You Waiting For?

Law Firm Internet Marketing SEO Local MapsThe minute that the tags came out for the Local Business Listings on Google Places, we called all of our clients to tell them why they should sign up immediately for tags. As soon as our clients gave us the go ahead, we added the tags which allows our clients to sponsor their Google maps listing.

For $25 a month, Google will place a nice yellow marker tag next to your listing. As soon as we began signing our clients up for the tags we saw there rankings jump up within 24 hours. The tags even show up on Google Maps and mobile phones! As mobile phone marketing becomes more and more important – tags are one of the most important factors in “mobile phone” SEO.

One of the keys to ranking high on Google is thinking about what Google wants your business to do – what would Google do? By creating the tags in the first place Google wanted all of the owners of the local business listings to sign up. After all – the company wants to make a profit.

So we do what Google wants – especially when it is free. And we do it before everyone else catches on. Our clients with the tags were the first attorneys in town to sign up for this service. And by the time the other attorneys in town figure it out, our clients will be leading the way on the next new trick Google wants us to use.

Watch this video produced by Google – it explains it all.

What are Tags on Google Places for Local Business Listings

When advertising your law firm on Google, the local business listings called “Google Places” are the single best value for your advertising dollar – because it is free! Your ideal clients are already searching Google looking for an attorney to handle their specific legal problem.

By creating a free business listing with Google Places for your law firm, you can help your ideal clients find your law firm more easily. By simply adding a tag to your Google Places listing you can highlight particular info that you want your ideal customers to see (okay, that part will cost you a simply monthly flat fee of $25 a month – but we call that “nearly free”).

What can be highlighted? Your law firm can design the tag to highlight any of the following:

  1. Highlight a coupon for new customers (although coupons don’t really work for attorneys and law firm but you can customize the coupon to provide a “free legal guide” on the particular service that you want to highlight or the law firm’s monthly newsletter. Anything that you can give away for free that provides your potential clients with helpful information).
  2. Highlight a video about the services that you provide;
  3. A link to your website (for many of our clients we started with that link because when the client clicks on the link it takes them directly to the attorneys main website).
  4. Highlight “posts” on your Place Page from your business (posts are the status updates that can link to any page deep within your website);
  5. Highlight photos of your business.

At Internet LAVA we are in the process of testing each of the different options to see which are more beneficial for our clients. As we gather more information, we are beginning to adjust the tags to provide our clients with the biggest benefit to make sure their local business listing on Google maps really stands out from the competition. Watch Google’s video on the specific tag types.

We have noticed that small changes can make a huge difference in the number of calls our clients receive from their ideal clients. And since are clients are the only law firms right now benefiting from the tags – our clients are enjoying every minute of it. Many of the attorneys have called us to ask – “Are you kidding? Why are we the only ones doing it? Thanks for telling us about this – we love it!”

Do Tags Affect Search Results Rankings?

Although Google claims that the “tags do not affect search result rankings” we know that they affect something because we have seen our clients rankings jump up several spots within 24 hours of adding the tags. Perhaps, the numbers of hits to the local business listings control a part of the search rankings determination and by adding the tags you are affecting that part of the equation. Or maybe the keywords that you can add to the tag somehow affect the search ranking equation. We don’t know why it works – but we know through “reverse engineering” that it works.

Watch a Google’s video to learn more about Tags.

Although You CAN Cancel Anytime – You Should NEVER Cancel

In order to sign up and add your law firm’s tag it takes less than 5 minutes. You will need a valid credit card. Go to your law firm’s Google Places Dashboard and click on the “Create Tag” link to get started. But once you sign up – don’t let anything happen to that credit card. The fine print of the contract says that Google can delete your entire business listing if you let the payment lapse. So once you sign up, you need to pay that $25 as long as it is still an option.

While Other Attorneys Pay Per Click – Our Clients are Tagged

Take a look at all of the attorneys that are paying thousands of dollars a month in pay per click. Yet, no one has told them about how they can pay $25 a month to have a tag next to their local business listings. Which is the better value?

Well, you can pay thousands of dollars a month for pay per click and be in the sponsored listings section. Of course, most of your ideal clients are going to be drawn to the 7 business with the nice map next to it. And of those 7 businesses, most of your ideal clients are going to be drawn to that one business with the nice yellow tag next to it that says – “Visit Our Website.” And the tag only costs $25 per month.

Read more about the mistakes made by attorneys using pay per click advertising and the benefits of more targeted niche advertising.

Google Places – What Else Am I Missing?

When we begin representing a new client one of the first things we do is revamp their local business listing. We are amazed at how many attorneys do not take advantage of the free resources available to them. What do attorneys miss when they do the local business listing themselves?

  1. Adding the tag (as discussed above);
  2. Adding “a post to your place page” which acts much like a Facebook status update and it allows you to link to an interior page on your website;
  3. Adding one standard category, and 4 other categories customized to the attorneys practice (instead of just using 5 standard categories);
  4. Taking advantage of the service areas and location settings to show your client’s which jurisdictions you practice in;
  5. Adding at least 5 photographs which are properly tagged (in other words you can name each photograph and it doesn’t hurt to use the same key words in those tags that you used when creating your custom categories); and
  6. Adding at least 2 videos which are properly optimized using the keywords that should match your custom categories).

Although we provide a lot of free information here about how to optimize your Google Business Listing, we also keep the best and newest tips for our clients. If your law firm is paying per click and not taking advantage of EVERY other advertising option Google has available, then your internet marketing provider just does not have your best interest in mind.

Internet LAVA – Stay Way Ahead of the Curve

At Internet LAVA we pride ourselves on staying ahead of the curve. By taking advantage of every new option available for internet marketing, we help our clients rank at the top. We welcome your calls for a free consultation.

During the free consultation, we will take you on a free tour of what your ideal clients find when they begin their search for an attorney on-line. We will also show you how your current marketing budget could be redirected to provide you with a much better and immediate return on investment.

Topics: Mobile Phones SEO for Law Firms, Google Places Tags for Attorneys, SEO for Local Business Listings, Pay Per Clicks

Internet Marketing for Criminal Defense Attorneys

Website design for Criminal Defense AttorneysAt Internet LAVA we focus exclusively on internet marketing and website design for law firms. We focus on building websites for criminal defense attorneys that dominate the search engines.

Criminal and DUI defense remains one of the most competitive areas of internet marketing for attorneys. Many attorneys are spending a small fortune on pay per click which is no longer an effective way to marketing a criminal defense practice. Instead, attorneys should focus their resources on creating a powerful website based on great content.

How Your Ideal Clients Begin Their Search for an Attorney

When someone begins their search for a criminal defense attorney that research the criminal charge pending against them and possible punishments and defenses. These individuals are looking for answers to their general questions about very specific criminal charges and defenses. Criminal defense attorneys already know what their potential clients want to know early in their case. These attorneys answer the same questions over and over again during their initial consultations:

  1. What are the maximum and minimum punishments;
  2. What are the possible defenses that might apply to their case;
  3. How many similar cases as the attorney handled in the past;
  4. What were the results in those cases;
  5. What are the possible collateral consequences to their future employment and educational opportunities?

A website should answer all of these initial questions for the client. The size and scope of the website depends on the goals of the law firm. Many law firms focus on particular niche areas within the criminal defense field. Many criminal defense attorneys focus on DUI cases. Others focus on serious felony cases like drug trafficking. Some criminal defense attorneys focus on marijuana defense from simple possession to larger cultivation cases. Many attorneys want to dominate all of these areas of criminal defense for their particular city or county.

Why do I need so much content – who will read all this?

When we first begin talking to a criminal defense attorney about our services, one of the first questions they ask is: “Why do I need so much content – who will read all this?”

If the attorney asks that question then they do not yet understand how the search engines really work. No potential client is going to read all of the content. That potential client is going to perform research on a particular legal topic targeted for a particular geographical area. The search engine will take the potential client to a particular page, often deep within the website. Many clients will never see the home page of the website.

For a great website, every page is the homepage for a particular type of search. The content throughout the website is often more important then the content on the home page.

The Scope of the Criminal Defense Attorney’s Website

An entire website can be build around one particular niche area or can encompass many different areas. The key to showing up in the search engines is providing more information and educational content focused on a particular geographical area then any other website.

Free Consultation – We Welcome Your Calls

Contact Internet LAVA for a free consultation. During the consultation we will take you on a tour of what your ideal clients currently find on the internet when they begin their search for a criminal defense attorney. We will show you the most effective websites in your area. By examining your competition, you should look at the following factors:

  1. How many pages of content does the website have?
  2. How well does that content answer the general questions for a potential client on any number possible criminal charges and defenses?
  3. How many relevant and highly ranked websites link to that content?
  4. Does the attorney use video and social media to drive traffic to the website?

Once you understand the competition in your area, you must work with an internet marketing company to build a bigger and better website. We create websites with at least 40 pages of unique informative content. Over the course of the next two years we steadily add additional pages of content. In addition to the wealth of information that we post for the attorney, we teach the attorney how to use our content management system to add or edit any word on any page of the website.

Then the attorney says: “Who has time for all that?” If you can send an e-mail you can add content to the website. You simply hit the “log in” button at the bottom of the website, go to the page you want to edit and hit the “edit” button. Then you change the words on the page and hit “save.” Adding a new page of content is just as easy.

Attorneys then ask, “If adding content is so simple, why hasn’t my current website company allowed me this option?” Good question. Perhaps your internet marketing company also represents your competitor. If so, they have no reason to teach an attorney how to dominate the search engines. At Internet LAVA we provide exclusively contracts to attorneys in a certain county or region of the country. Because we are a small company, we have every reason to want you (and only you) to succeed.

Adding Content About Criminal Defense to the Website

By continually updating the website and adding additional content, the search engines begin to see that website as authoritative and powerful. While other attorneys waste money on pay per click, our clients build impressive websites that show up organically in the search engines.

Find out more about how are internet marketing strategies are different. Our cost-effective solutions provide an incredible return on investment both in the short term and long term. Call us for a free consultation to evaluate your current internet marketing efforts and learn more about new strategies to dominate the search engines through effective website design and internet marketing for criminal defense attorneys.

Internet Marketing for Criminal Defense Lawyers –


Criminal Defense Attorney in Las Vegas, Nevada

We designed this website for a criminal defense attorney in Las Vegas. The website contains custom designed graphics focused on images specific to Las Vegas. The website contains more than 70 pages of unique informative content based on Nevada criminal offenses including the elements of the offense, possible defenses, minimum and maximum statutory penalties and more.

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Criminal Defense Lawyer in Houston, Texas

Click on the link above to go directly to the website for this criminal defense lawyer in Houston, TX. This website also contains unique graphics on each page, and tons of informative content. We also created a video player for the attorney to highlight his collection of videos. Video websites will gain tremendous importance in the coming years as views start to shift from reading content to watching videos.

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Criminal Law in St. Petersburg, Pinellas County, Florida

A female criminal defense attorney in St. Petersburg, Florida, wanted a unique website that highlighted her personal style. We created tons of informative content designed to answer the questions of her ideal clients. We also created a powerful call to action by highlighting her excellent credentials for certain practice areas such as drug crimes, drunk driving offenses, and domestic violence charges.

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Criminal Defense Lawyers in Brevard County, FL

In the highly competitive criminal defense market, showing up in the search engines requires a tremendous amount of unique and informative content based on issues important to individuals in a particular jurisdiction. For instance, each jurisdiction has unique administrative and local rules important for diversion programs, emergency bond hearings, and violation of probation cases. Individuals seek out this information first before deciding on which attorney to hire.

Contact Internet LAVA to Discuss Your Criminal Defense Marketing Plan

We have developed special techniques for criminal defense attorneys across the country who are interested in dominating the search engines. Set up a free consultation to discuss what we can do for your practice. We provide exclusive contracts for attorneys in each jurisdiction so the first question is whether we can represent an attorney in your area of the country.

If so, we then set up a consultation to show you what it takes to dominate the search engines for your specific city or county. We’ll show you what your competition is doing and what is required to outrank them. We believe that the most educated attorneys who really understand internet marketing become our best clients. Call today to schedule your consultation – 1-800-292-LAVA.

Criminal Defense Internet Marketing

Call Internet LAVA today or visit our main website - http://www.InternetLAVA.com