Category Archives: Attorneys on Google Places

How Internet Marketing Can Benefit a Law Firm

How Internet Marketing Benefits Your Law FirmThere are quite a few different ways for a law firm to build a presence on the internet. Whether the law firm has a newly hung shingle or has been established for years, both can benefit by having a well-planned internet marketing plan.

These days many people are turning to their computers and mobile devices when looking for a service. So when an attorney is needed, most times a person will go on Google or Bing and search for “attorney near me” or click on an attorney advertisement online.

Internet marketing may seem confusing but it ties together many different aspects of marketing to help create an online reputation, build your brand, and find the right clients.

Internet Marketing vs Traditional Marketing

Internet marketing is getting a lot more attention in the recent years since many people have stopped focusing on the old paper directories and radio ads. Now that people have started searching and researching online it is important for a law firm to have control over what their viewers can see. Not only can you control what your viewers see, but you can also control who you reach out to.

With traditional marketing, such as newspaper ads, TV ads and billboards, not only are you spending an immense amount of money for exposure but you are making yourself visible to a crowd, which may not be in need of your services. No longer is traditional marketing the most cost effective and best converting way to get clients.

With internet marketing you can pick and choose the types of clients you want and instead of putting yourself in front of every person that passes by. You’ll be noticed by those that are actually looking for your service to give you higher converting leads.

Types of Internet Marketing

There are quite a few different types of internet marketing. Some of which are used more than others depending on your budget and competition in your area.

PPC

PPC or Pay Per Click is one method that many can use when they first start off their internet marketing campaign. This allows the law firm to be immediately listed on the first page of Google, Bing or any other search engine. The business is charged every time a person clicks on their website and reviews their information.

This can be handy for those that have quite a large budget and want to start getting calls fast. This option allows you to reach out to specific areas for very specific keywords so you can control what types of clients you get. However, this can add up pretty quickly since law is a competitive market and clicks can range anywhere from $50-$250 depending on the type of charge, area and time of day.

Once you stop PPC though you will no longer remain on the first page of Google which means that you’ll stop getting those clicks and business may go down.

Social Marketing

Social or social media marketing is can be very useful to get yourself in front of potential clients. By having active social media accounts such as Facebook or Twitter you can build your brand by getting in front of your local users. This along with reaching out to your clients and having them leave reviews for you on places such as Facebook, Google+ and Yelp can also help you build your brand by letting others know that you are a trusted company in their area.

Social media marketing can usually be tied in with PPC. For example, Facebook also has paid ad services which you can use to get in front of more people in your area.

SEO Marketing or Search Engine Optimization

The most recommended type of marketing for any company to build their brand, get valuable visitors to their website, create a long lasting and effective marketing plan is SEO marketing. SEO marketing ties together social media marketing and bits of PPC all into one.

SEO helps your website get in front of people on the internet the way PPC marketing does on Google, Bing and Yahoo. The only difference is that you do not have to pay per click every time someone visits your website and once you are ranking in place for your services you pretty much will continue to get visitors and calls until the day you shut down your website or change your phone number.

SEO helps your website be optimized to be found and “favored” by Google and other search engines. By building mobile and user friendly pages with unique and valuable content you can let the search engines know what type of service you want to rank each of your pages for. In the process of building your website, creating content, distributing useful content and creating links throughout the net to spread your company’s name you start helping your website rank better on search results which in turn start getting you visitors on your website.

By combining online reputation management, brand awareness, and creating a useful information hub on your website for your niche you are able to rank better and get in front of potential leads without having to pay every time someone visits your website.

Which Marketing Plan is Best For You?

Overall, any type of online marketing plan will benefit your company. While SEO is the recommend way, many people choose to combine multiple marketing techniques.

No matter what method you choose, it is important to have a well-developed marketing plan to increase leads and client acquisition.

Internet LAVA, LLC is a premier attorney web development and internet marketing company based in Houston, Texas. For years, Internet LAVA has been helping attorneys across the United States, including New York, Florida, California, Utah, and Texas, obtain a strong web presence and grow their business.

The experienced professionals at Internet LAVA will find the best marketing plan that will help you establish your brand and grow your client base. Contact Internet LAVA at 1 (800) 292-LAVA (5282) or submit an online form here for a free marketing consultation.

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Website Design for Civil Appellate Attorneys

We are happy to announce that we just launched a newly designed website for Myron Moskovitz, a civil appellate attorney in San Francisco, California.

Myron Moskovitz has also been a Professor of Law at Golden Gate University since 1972. He is a sought after speaker at CLE courses on appellate law, advocacy and procedure.

Click here to see the newly launched website for Professor Myron Moskovitz – Appellate Lawyer in San Francisco, California.

Also, check out the new on-site civil appellate blog we created for Professor Moskovitz on appellate issues in California with recent posts on the following topics:

Learn more about website design for attorneys on Internet LAVA’s main website. We work with attorneys throughout the country who want to dominate the search engines for their particular niche area of the law. We take a comprehensive approach to assisting the attorney by doing the following:

  • Creating a visually stunning website design;
  • Creating tons of informative content on particular niche areas most important to the attorney under their direct supervision;
  • Helping the attorney get starting with a blog for their niche practice area;
  • Creating many social media profiles for the attorney including:
    • Updating the LinkedIn profile for the attorney and the attorney’s business profile;
    • Creating a business Facebook profile;
    • Designing a Twitter account for the attorney;
    • Publishing a MerchantCircle account which contains it’s own blogging options;
    • Optimizing the attorney’s Google Place Page and Google+ Profile; and
    • Much more.

We believe the best attorneys should have the best websites for their particular niche area of the law. Find out how our website and services blows away the competition. Call us to set up a 30 minute consultation.

Schedule a Free Consultation: Internet Marketing for Your Legal Practice

During the consultation we take you on a tour of what your ideal clients find when they begin their search for an attorney. We also help you understand how search engine optimization really works when it is based on better content, custom designed graphics, and an easy to use content management system that allows the attorney to edit or add a page of content to the website in a matter of minutes.

Website Design for Bankruptcy Attorneys

Attorneys that focus on bankruptcy have noticed that internet marketing for that practice area is become more competitive. Our company designs websites for attorney across the county. What makes us different? Our websites are focused on better content designed to answer the questions of your ideal clients when they begin their search for an attorney.

We are proud to announce that we recently launched a website for an attorney in Deer Park, NY, on Long Island. Click here to view the website:

Bankruptcy Attorney in Long Island, NY

Andrew M. Doktofsky, P.C.
While other attorneys spend their precious resources on expensive pay per click ads, you can spend your resources where it matters most:
  1. A visually stunning website that conveys to right image to your potential clients;
  2. Information on the attorney biography page that can help the client find the best bankruptcy attorney for their particular case;
  3. An easy to use menu that lets your viewer quickly find information on the topics that interest them the most;
  4. We continue to add additional pages of informative content over the next two years;
  5. The websites we create are designed on an open source content management system which gives you the freedom to move your website at the end of your contract;
  6.  The content management system allows you to easily add or edit any page on your website from any computer; and
  7. You own your website.
Writing Content for a Bankruptcy Attorney’s Website
Feed the search engines what they want the most – unique and informative content. Entire sections of your website can be devoted to the most common issues that come up in bankruptcy law including:
  • Chapter 7 Bankruptcy;
  • Chapter 11 Bankruptcy;
  • Chapter 13 Bankruptcy;
  • Filing personal bankruptcy;
  • Filing business bankruptcy;
  • The attorney fees involved in a bankruptcy;
  • The means test; and
  • Dischargeable and nondischargeable debts including information on student loans, credit card debt, hospital bills, mortgages, and divorce.
A Great Website is Just the Beginning

In additional to designing the main website for the bankruptcy lawyers that we represent, we also created a network of other on-line profiles for the law firm. Some of these profiles are on the most popular websites on the world including Facebook, Twitter, LinkedIn, and websites designed specifically for attorneys.

These professional profile pages help the main website show up better in the search engines. Including the attorney’s Google Place Page on Google Maps, Google profile page, and Google Buzz page.

Many of these websites allow the public to leave reviews for the bankruptcy attorney which is quickly becoming an important factor in search engine rankings. Additionally, the profiles allow the attorney to interact socially with other lawyers in the community.

Find Out About the Next Generation of Internet Marketing for Bankruptcy Law

Contact Internet LAVA to find out why our company is different. Our services are focused on providing the attorney with an incredible return on investment. An effective internet marketing strategy also allows the attorney to focus on the cases most desirable to the attorney.

Call to set up a free consultation. During that consultation we take you on a tour of what your potential clients currently find on-line when they begin their search for an attorney. Let us show you the new direction of internet marketing for attorneys.

Click here to read more about Website Design for Bankruptcy Attorneys:

Social Media Marketing for Attorneys: Do you get it – it’s FREE?

One of the best ways to promote your law firm’s website is by using social media profiles. We help attorneys by setting up all of their profiles for them. Attorneys want to take baby steps into trying out the new technologies.

By having everything set up for you, you can make sure that your image is professionally presented. We save the attorney a tremendous amount of time so that they can focus on social media activities that are most interesting to them. Once we show you the basics, many attorneys tell us, “I finally get it. It actually saves me time.”

Click here to learn more about: Free Social Media Tools for Attorneys

Visit our website for more free (or nearly free) social media strategies to promote your law firm on-line – Social Media for Attorneys.

Attorneys spend a lot of money on online attorney directories, although many of the best on-line resources for attorneys are free or nearly free.

Find more free or nearly free social and business profiles for attorneys and law firms.

How Attorneys Should Respond to Negative Reviews on Google Local Business Listing

When an frustrated former clients posts a negative review about a law firm, seeing that review on your Google Local Business Listing can be devastating. The local business listings on Google Places are perhaps the most important marketing tool available to attorneys because it will inevitably show up first when anyone “Googles” the name of the attorney or the law firm.

At Internet LAVA, our website design and internet marketing company has an easy solution – worry more about an effective on-line presence and then you will worry less about one negative review. In fact, one negative review can actually increase the credibility of other positive reviews. Your ideal client is less likely to trust a series of glowing reviews without seeing at least one isolated negative review.

Don’t Try to Remove a Negative Review on Google Places

Yes, Google Places does have a process for asking for a misleading or inaccurate negative review to be removed from a law firm’s local business listing. However, don’t even think about it. Our experience has been that once the review is removed, the listing gets penalized and loses its rankings for at least 6 months. If you are worried about one negative review then keep in mind that eventually positive reviews will minimize the impact of one negative review.

Update: In August of 2010, Google Places now allows law firms and other businesses to respond to both positive and negative reviews. Interacting with the prior client who shared their opinion about the law firm is a great way to let your potential clients know that you care about the feedback. However, attorneys must be very careful not to violate any rights to confidentiality. Although this is an interesting option for a hotel owner or a cupcake maker, attorneys are probably better off not responding to a negative review.

How Law Firms Should Respond to a Negative Review – Forget About It – Blog article with informational videos produced by Yelp.com with advice to business owners worried about a negative review.

On-line Reputation Management for Attorneys – Read more from Internet LAVA about how we help our clients manage their on-line reputation through a strong internet presence that begins with a powerful, effective website.

Tags on Google Places for Law Firms – What Are You Waiting For?

Law Firm Internet Marketing SEO Local MapsThe minute that the tags came out for the Local Business Listings on Google Places, we called all of our clients to tell them why they should sign up immediately for tags. As soon as our clients gave us the go ahead, we added the tags which allows our clients to sponsor their Google maps listing.

For $25 a month, Google will place a nice yellow marker tag next to your listing. As soon as we began signing our clients up for the tags we saw there rankings jump up within 24 hours. The tags even show up on Google Maps and mobile phones! As mobile phone marketing becomes more and more important – tags are one of the most important factors in “mobile phone” SEO.

One of the keys to ranking high on Google is thinking about what Google wants your business to do – what would Google do? By creating the tags in the first place Google wanted all of the owners of the local business listings to sign up. After all – the company wants to make a profit.

So we do what Google wants – especially when it is free. And we do it before everyone else catches on. Our clients with the tags were the first attorneys in town to sign up for this service. And by the time the other attorneys in town figure it out, our clients will be leading the way on the next new trick Google wants us to use.

Watch this video produced by Google – it explains it all.

What are Tags on Google Places for Local Business Listings

When advertising your law firm on Google, the local business listings called “Google Places” are the single best value for your advertising dollar – because it is free! Your ideal clients are already searching Google looking for an attorney to handle their specific legal problem.

By creating a free business listing with Google Places for your law firm, you can help your ideal clients find your law firm more easily. By simply adding a tag to your Google Places listing you can highlight particular info that you want your ideal customers to see (okay, that part will cost you a simply monthly flat fee of $25 a month – but we call that “nearly free”).

What can be highlighted? Your law firm can design the tag to highlight any of the following:

  1. Highlight a coupon for new customers (although coupons don’t really work for attorneys and law firm but you can customize the coupon to provide a “free legal guide” on the particular service that you want to highlight or the law firm’s monthly newsletter. Anything that you can give away for free that provides your potential clients with helpful information).
  2. Highlight a video about the services that you provide;
  3. A link to your website (for many of our clients we started with that link because when the client clicks on the link it takes them directly to the attorneys main website).
  4. Highlight “posts” on your Place Page from your business (posts are the status updates that can link to any page deep within your website);
  5. Highlight photos of your business.

At Internet LAVA we are in the process of testing each of the different options to see which are more beneficial for our clients. As we gather more information, we are beginning to adjust the tags to provide our clients with the biggest benefit to make sure their local business listing on Google maps really stands out from the competition. Watch Google’s video on the specific tag types.

We have noticed that small changes can make a huge difference in the number of calls our clients receive from their ideal clients. And since are clients are the only law firms right now benefiting from the tags – our clients are enjoying every minute of it. Many of the attorneys have called us to ask – “Are you kidding? Why are we the only ones doing it? Thanks for telling us about this – we love it!”

Do Tags Affect Search Results Rankings?

Although Google claims that the “tags do not affect search result rankings” we know that they affect something because we have seen our clients rankings jump up several spots within 24 hours of adding the tags. Perhaps, the numbers of hits to the local business listings control a part of the search rankings determination and by adding the tags you are affecting that part of the equation. Or maybe the keywords that you can add to the tag somehow affect the search ranking equation. We don’t know why it works – but we know through “reverse engineering” that it works.

Watch a Google’s video to learn more about Tags.

Although You CAN Cancel Anytime – You Should NEVER Cancel

In order to sign up and add your law firm’s tag it takes less than 5 minutes. You will need a valid credit card. Go to your law firm’s Google Places Dashboard and click on the “Create Tag” link to get started. But once you sign up – don’t let anything happen to that credit card. The fine print of the contract says that Google can delete your entire business listing if you let the payment lapse. So once you sign up, you need to pay that $25 as long as it is still an option.

While Other Attorneys Pay Per Click – Our Clients are Tagged

Take a look at all of the attorneys that are paying thousands of dollars a month in pay per click. Yet, no one has told them about how they can pay $25 a month to have a tag next to their local business listings. Which is the better value?

Well, you can pay thousands of dollars a month for pay per click and be in the sponsored listings section. Of course, most of your ideal clients are going to be drawn to the 7 business with the nice map next to it. And of those 7 businesses, most of your ideal clients are going to be drawn to that one business with the nice yellow tag next to it that says – “Visit Our Website.” And the tag only costs $25 per month.

Read more about the mistakes made by attorneys using pay per click advertising and the benefits of more targeted niche advertising.

Google Places – What Else Am I Missing?

When we begin representing a new client one of the first things we do is revamp their local business listing. We are amazed at how many attorneys do not take advantage of the free resources available to them. What do attorneys miss when they do the local business listing themselves?

  1. Adding the tag (as discussed above);
  2. Adding “a post to your place page” which acts much like a Facebook status update and it allows you to link to an interior page on your website;
  3. Adding one standard category, and 4 other categories customized to the attorneys practice (instead of just using 5 standard categories);
  4. Taking advantage of the service areas and location settings to show your client’s which jurisdictions you practice in;
  5. Adding at least 5 photographs which are properly tagged (in other words you can name each photograph and it doesn’t hurt to use the same key words in those tags that you used when creating your custom categories); and
  6. Adding at least 2 videos which are properly optimized using the keywords that should match your custom categories).

Although we provide a lot of free information here about how to optimize your Google Business Listing, we also keep the best and newest tips for our clients. If your law firm is paying per click and not taking advantage of EVERY other advertising option Google has available, then your internet marketing provider just does not have your best interest in mind.

Internet LAVA – Stay Way Ahead of the Curve

At Internet LAVA we pride ourselves on staying ahead of the curve. By taking advantage of every new option available for internet marketing, we help our clients rank at the top. We welcome your calls for a free consultation.

During the free consultation, we will take you on a free tour of what your ideal clients find when they begin their search for an attorney on-line. We will also show you how your current marketing budget could be redirected to provide you with a much better and immediate return on investment.

Topics: Mobile Phones SEO for Law Firms, Google Places Tags for Attorneys, SEO for Local Business Listings, Pay Per Clicks

Local Business Listings on Google Maps for Attorneys

Law Firm Local Search Engine Marketing Google Business ListingsImprove Your Law Firm’s Google Local Business Listings on Google Maps

If your law firm has not claimed a local business listing Google Places then you are missing out on a great marketing tool. Many consider Google’s local business listings to be the “new Yellow Pages” for marketing small businesses. Attorneys can create a business listing that can show up ahead of even the organic listings. Best of all, it doesn’t cost even a penny per click.

A few years ago attorneys were able to optimize the listings with little effort and still see their law firm at the top of categories such as “San Diego Personal Injury Attorney” or “Dallas DUI Lawyer.” Those attorneys quickly realized how profitable those listings were to their practice. As other attorneys created their own profile, remaining at the top became more competitive.

Today, many law firms hire marketing professionals to optimize their Google Places business listing. At Internet LAVA we work hard to keep our attorneys at the top of Google Places, as well as optimizing the local business listings for Bing Maps and Yahoo Local.

Google Places for Law Firms, Attorneys, Lawyers

The Importance of Optimizing Local Business Listings

Optimizing your local business listing on Google Places is increasingly important because many of your clients will search for an attorney on their smart phone such as an iPhone, Droid, Palm or Blackberry. In many of those searches, only the top business listing profiles will show up, while the organic listings can not be found unless the viewer clicks through to the next page.

And yes, in certain practice categories such as criminal defense, immigration law and personal injury, an individual will use the listings on their smart mobile phone in much the same way as they found an attorney from the phone book just a few years ago.

Additionally, many smart phones use GPS systems that can identify the users precise location. The location information is then used by search engine maps to highlight local businesses that are nearby even if the user is on vacation.

The Importance of Reviews on Google Places

Another important part of optimizing your local business listing on Google Places is having a great place for your past clients to post a review of your law firm. Those reviews are then displayed on your local business profile which is key component of the ranking system. Even reviews posted on other websites can be pulled into your Google Places business profile. Google puts great weight on reviews from websites such as Yelp and InsiderPages. Information can also be pulled in from AVVO, YellowPages.com and other websites. Therefore, having an effective online presence is key to seeing your business listing at the top of Google Places.

Our Solutions

In many cases the results we achieve for our clients are immediate. At Internet LAVA, we help attorneys set up and optimize the information on their local business listings for Google Places, as well as Bing Maps and Yahoo! Local:

1. Listing information about your most important practice areas and niche categories;

2. Determining the proper location settings and service areas;

3. Uploading properly tagged photographs of attorneys in your law firm, your office, the lobby, logos, or other branding material that conveys a professional image for your law firm;

4. Uploading properly optimized videos that discuss your key practice areas;

5. Providing information that distinguishes your law firm;

6. Creating other online profiles so that the information can be pulled into your Google Places business listing profile.

If you are interested in finding our more about the services that we provide to busy attorneys, then contact Internet LAVA for a free evaluation to discuss our strategies for helping your law firm dominate the search engines.

Read more about
Local Business Listings on Search Engine Maps and Google Places for Attorneys.

Read more about Google Places for small businesses and how it can help your law firm:

Watch Google’s YouTube Video on Google Places: