Category Archives: Social Media Marketing for Lawyers

How Internet Marketing Can Benefit a Law Firm

How Internet Marketing Benefits Your Law FirmThere are quite a few different ways for a law firm to build a presence on the internet. Whether the law firm has a newly hung shingle or has been established for years, both can benefit by having a well-planned internet marketing plan.

These days many people are turning to their computers and mobile devices when looking for a service. So when an attorney is needed, most times a person will go on Google or Bing and search for “attorney near me” or click on an attorney advertisement online.

Internet marketing may seem confusing but it ties together many different aspects of marketing to help create an online reputation, build your brand, and find the right clients.

Internet Marketing vs Traditional Marketing

Internet marketing is getting a lot more attention in the recent years since many people have stopped focusing on the old paper directories and radio ads. Now that people have started searching and researching online it is important for a law firm to have control over what their viewers can see. Not only can you control what your viewers see, but you can also control who you reach out to.

With traditional marketing, such as newspaper ads, TV ads and billboards, not only are you spending an immense amount of money for exposure but you are making yourself visible to a crowd, which may not be in need of your services. No longer is traditional marketing the most cost effective and best converting way to get clients.

With internet marketing you can pick and choose the types of clients you want and instead of putting yourself in front of every person that passes by. You’ll be noticed by those that are actually looking for your service to give you higher converting leads.

Types of Internet Marketing

There are quite a few different types of internet marketing. Some of which are used more than others depending on your budget and competition in your area.

PPC

PPC or Pay Per Click is one method that many can use when they first start off their internet marketing campaign. This allows the law firm to be immediately listed on the first page of Google, Bing or any other search engine. The business is charged every time a person clicks on their website and reviews their information.

This can be handy for those that have quite a large budget and want to start getting calls fast. This option allows you to reach out to specific areas for very specific keywords so you can control what types of clients you get. However, this can add up pretty quickly since law is a competitive market and clicks can range anywhere from $50-$250 depending on the type of charge, area and time of day.

Once you stop PPC though you will no longer remain on the first page of Google which means that you’ll stop getting those clicks and business may go down.

Social Marketing

Social or social media marketing is can be very useful to get yourself in front of potential clients. By having active social media accounts such as Facebook or Twitter you can build your brand by getting in front of your local users. This along with reaching out to your clients and having them leave reviews for you on places such as Facebook, Google+ and Yelp can also help you build your brand by letting others know that you are a trusted company in their area.

Social media marketing can usually be tied in with PPC. For example, Facebook also has paid ad services which you can use to get in front of more people in your area.

SEO Marketing or Search Engine Optimization

The most recommended type of marketing for any company to build their brand, get valuable visitors to their website, create a long lasting and effective marketing plan is SEO marketing. SEO marketing ties together social media marketing and bits of PPC all into one.

SEO helps your website get in front of people on the internet the way PPC marketing does on Google, Bing and Yahoo. The only difference is that you do not have to pay per click every time someone visits your website and once you are ranking in place for your services you pretty much will continue to get visitors and calls until the day you shut down your website or change your phone number.

SEO helps your website be optimized to be found and “favored” by Google and other search engines. By building mobile and user friendly pages with unique and valuable content you can let the search engines know what type of service you want to rank each of your pages for. In the process of building your website, creating content, distributing useful content and creating links throughout the net to spread your company’s name you start helping your website rank better on search results which in turn start getting you visitors on your website.

By combining online reputation management, brand awareness, and creating a useful information hub on your website for your niche you are able to rank better and get in front of potential leads without having to pay every time someone visits your website.

Which Marketing Plan is Best For You?

Overall, any type of online marketing plan will benefit your company. While SEO is the recommend way, many people choose to combine multiple marketing techniques.

No matter what method you choose, it is important to have a well-developed marketing plan to increase leads and client acquisition.

Internet LAVA, LLC is a premier attorney web development and internet marketing company based in Houston, Texas. For years, Internet LAVA has been helping attorneys across the United States, including New York, Florida, California, Utah, and Texas, obtain a strong web presence and grow their business.

The experienced professionals at Internet LAVA will find the best marketing plan that will help you establish your brand and grow your client base. Contact Internet LAVA at 1 (800) 292-LAVA (5282) or submit an online form here for a free marketing consultation.

We Build Free Websites for Legal Organizations

Website Design for Legal Assocations and Specialty Bar Assocations

 

 

We are looking for our next pro bono project. If your non-profit legal organization or specialty bar association could use a FREE new or redesigned website, then contact Lawyer Legion.

Our team at Lawyer Legion, a division of Internet LAVA, LLC, designs websites for non-profit legal organizations and specialty bar associations.

 

 

 

If you are a leader in your legal organization, we know exactly what you are looking for:

  • We are willing to design, launch and host the website for FREE;
  • The legal organization always maintains full ownership and control of the website;
  • We can create a logo and branding material to your specifications;
  • We have worked with several trusted legal organizations that will recommend our services;
  • We help legal organizations create and manage their social media profiles to stay connected to their members;
  • We put the websites on a open source content management system (CMS) so the leaders in the organization can easily update the website, especially for events and upcoming CLE seminars; and
  • We help the organization create an advanced membership directory.

We recently launched a redesigned website for the Palm Beach Hispanic Bar Association with streaming social media, an easy to use WordPress CMS, and an advanced membership directory.

Website Design for Specialty Bar Association

 

 

 

 

 

 

 

Also, take a look at their membership directory that helps them satisfy old members while attracting new members.

membership directory for specialty bar association

The websites we build for legal organizations do all of the following:

– help promote the goals of the organization, especially increasing membership and membership upgrades;

– feature the officers and other leaders of the organization;

– promote upcoming events and CLE seminars;

– help automate the application process and annual payment of membership dues;

– replace outdated listserver with more secure discussion forums; and

– create easy to use and organized brief banks so that members can share information.

We are looking for our next pro bono project. So if you are looking for a company to design the website for your specialty bar association or non-profit legal organization, then contact us for more information. info@lawyerlegion.com

Website Design for Civil Appellate Attorneys

We are happy to announce that we just launched a newly designed website for Myron Moskovitz, a civil appellate attorney in San Francisco, California.

Myron Moskovitz has also been a Professor of Law at Golden Gate University since 1972. He is a sought after speaker at CLE courses on appellate law, advocacy and procedure.

Click here to see the newly launched website for Professor Myron Moskovitz – Appellate Lawyer in San Francisco, California.

Also, check out the new on-site civil appellate blog we created for Professor Moskovitz on appellate issues in California with recent posts on the following topics:

Learn more about website design for attorneys on Internet LAVA’s main website. We work with attorneys throughout the country who want to dominate the search engines for their particular niche area of the law. We take a comprehensive approach to assisting the attorney by doing the following:

  • Creating a visually stunning website design;
  • Creating tons of informative content on particular niche areas most important to the attorney under their direct supervision;
  • Helping the attorney get starting with a blog for their niche practice area;
  • Creating many social media profiles for the attorney including:
    • Updating the LinkedIn profile for the attorney and the attorney’s business profile;
    • Creating a business Facebook profile;
    • Designing a Twitter account for the attorney;
    • Publishing a MerchantCircle account which contains it’s own blogging options;
    • Optimizing the attorney’s Google Place Page and Google+ Profile; and
    • Much more.

We believe the best attorneys should have the best websites for their particular niche area of the law. Find out how our website and services blows away the competition. Call us to set up a 30 minute consultation.

Schedule a Free Consultation: Internet Marketing for Your Legal Practice

During the consultation we take you on a tour of what your ideal clients find when they begin their search for an attorney. We also help you understand how search engine optimization really works when it is based on better content, custom designed graphics, and an easy to use content management system that allows the attorney to edit or add a page of content to the website in a matter of minutes.

Social Media Marketing for Attorneys: Do you get it – it’s FREE?

One of the best ways to promote your law firm’s website is by using social media profiles. We help attorneys by setting up all of their profiles for them. Attorneys want to take baby steps into trying out the new technologies.

By having everything set up for you, you can make sure that your image is professionally presented. We save the attorney a tremendous amount of time so that they can focus on social media activities that are most interesting to them. Once we show you the basics, many attorneys tell us, “I finally get it. It actually saves me time.”

Click here to learn more about: Free Social Media Tools for Attorneys

Visit our website for more free (or nearly free) social media strategies to promote your law firm on-line – Social Media for Attorneys.

Attorneys spend a lot of money on online attorney directories, although many of the best on-line resources for attorneys are free or nearly free.

Find more free or nearly free social and business profiles for attorneys and law firms.

How Attorneys Can Keep Up with Their On-Line Reputation

Internet LAVA’s suggestions for how attorneys and law firms can keep up with their on-line identity and manage their reputation:

  1. At least once each month, enter the name of your law firm into Google, Bing and Yahoo. Look carefully at the first three pages of results to find any negative review, misleading information or outdated content.
  2. Every few months, ask each lawyer in the firm to perform a search on the first three pages of Google, Bing and Yahoo for any variations of their name and geographical information. For example, the attorney should search for “Jane Doe Attorney in Cleveland Ohio.”
  3. Sign up for the following alerts so that you will be notified when new content is created about your attorneys or your law firm:

This process of reviewing the search engines to learn more about the scope and depth of your on-line reputation is important because all of the attorneys in your law firm will quickly realize how to make improvements in the law firm’s on-line presence. Just being aware of the law firm’s on-line reputation will quickly lead to incredible improvements.

Read more about: Law Firm Reputation Management

Contact Internet LAVA to find out how we build better websites for attorneys based on better content. Let us help you create a powerful internet presence that uses each emerging technology including business and social media profiles to increase positive content about your services and minimize the impact of a negative review.

How Attorneys Should Respond to a Negative Review – Forget About It – Read our Blog article with informational videos produced by Yelp.com with advice to business owners worried about one negative review.

How Law Firms Should Respond to a Negative Review – Forget About It

What happens when a client post a negative review of your law firm on-line? If you already have an effective internet presence, the best response may be – “Forget about it.” Just to impress upon you how import these reviews are becoming, consider the fact that Yelp has produced a serious of videos on the topic of what business owners should do if they receive a negative review on Yelp.

On Negative Reviews…

Business Owner Advice – Frank & Paul explain how to respond to a negative review on Yelp

Business Owner Advice: How do you respond to your Yelp reviews? (Jeff D.)

At Internet LAVA we focus on internet marketing and website design exclusively for attorneys. That focus allows us to stay current on emerging technologies that work best for law firm marketing. Contact us for a free consultation to discuss how you can achieve your goals. Read our free guide to learn more about why attorneys and law firms should used social and business profiles to provide positive information about the legal services they provide.

Top 20 Social Media Marketing for Attorneys

The Importance of Social Media for Lawyers Marketing their Practice Online

Social Media Marketing for Attorneys

Most attorneys cringe when they hear the word social media. They know their employees spend entirely too much time on Facebook. They know their children spend entirely too much time on My Space. They hear other attorneys talking about discussions on LinkedIn or AVVO’s rating system. But these attorneys don’t understand how social media will revolutionize the way their ideal clients find an attorney. They don’t know where to begin so they never take the plunge.

For busy attorneys, we offer a simple solution that will save you both time and frustration. We create your profiles. We show you easy steps to promote the information you are already publishing. Does your firm have a newsletter? Did an attorney in your practice recently write an article or speak at a CLE conference? We help attorneys promote their practice in a professional way without starting from scratch.

With our techniques you can quickly do all of the following:

  • connect with your local ideal clients;
  • improve your online reputation;
  • send a wave of traffic to your law firm’s main website;
  • connect with the legal professionals you already know;
  • meet other legal professions that you wish you knew; and
  • help your law firm’s main website show up higher in the search engines.

Imagine if all of your social medias were already set up. When you post a note on one site it immediately shows up on many of the other profiles. In a matter of minutes you can notify hundreds of people about a speaking engagement, a recent case result, or an important change in the law.

Often, one trusted employee within your law firm can quickly master the easy steps to effectively use social media. As you watch the progress and see the results, many of the other attorneys in the office will come up with additional information that can quickly be added. Before you know it, your law firm becomes part of the conversation on many of the most popular social media websites for your particular niche areas. Even if you are a solo-practitioner, you can quickly see a huge return on your investment with a small investment of your time.

Top Social Media Sites for Attorneys

The Domino Effect – Why Social Media Multiplies Your Efforts and Saves You Time

In order to achieve a dominating presence on the internet for your particular niche markets, your social media profiles must be created, optimized, connected, and socialized in the most popular social media sites. When the social media sites are set up correctly, the information you create will spread like wildfire all over the internet. One message seen in hundreds of places by people searching for a solution to their legal problem.

Consider these two scenarios:

Scenario 1: A lawyer that does not have a social media presence authors an informative article on some legal topic related to his favorite niche area. The article is published on an article marketing website. During the next thirty days approximately 120 views read the article. Not bad, but now consider the second scenario.

Scenario 2: A lawyer with a strong social media presence writes an informative article on some legal topic related to his favorite niche area.

  • The article is published to an article marketing website.
  • A summary of the article is published on the attorney’s website with a link to the original article.
  • A post is created on the law firm’s Facebook page describing the article. That post automatically feeds into the attorney’s Twitter account.
  • The post on the Twitter account automatically goes to the status update on the attorney’s LinkedIn profile.
  • The lawyer posts another short description of the article on the law firm’s blog that links to the website and the original article.
  • The law firm’s blog entry is immediately displayed on hundreds of other sites through the RSS feed.
  • The lawyer “bookmarks” the articles and several of the other links just created on the lawyer’s StumbleUpon and Delicious pages.
  • Many other posts or notes are updated on several of the attorney’s other online profile pages such as MerchantCircle.
  • Each of the law firm’s fans, friends, subscribers and connections, and subscribers are notified about the new article. Several of these people decide to share it with other friends or on their own social media websites by pushing a “like” button.
  • During the next thirty days, the article receives over 2,000 viewers. Additionally, the search engines will start to see that article and the law firm’s main website as an authority on that particular niche area. For years to come the attorney will receive additional traffic from the law firm’s potential and ideal clients. Many of those potential client’s will contact the firm to solve their problem in that particular niche area.

Amazingly, creating that entire rush of traffic to the articles and websites discussing the article took the attorney less than 10 minutes. As a result of those extra few minutes, the article received 16 times the amount of traffic just within the first month.

If you are wondering why so many people are using social media, this discussion should help you understand that social media is not a fad. It is a new way of communicating the same information but with better more effective technologies.

Now do you understand what we mean by “Domino Effect?” The best social media sites are interconnected which means they communicate with each other. By multiplying your efforts you can quickly gain a huge advantage over your competition that does not yet understand how to harness the power of social media. Used effectively, social media will further increase the traffic to your website and improve the overall search rankings of the website.

Want to Learn More

Contact us for a free demonstration. We can show you examples of how social media marketing can provide a huge return on your investment. We have helped other attorneys with little to no internet experience quickly master ways to effectively use social media. Or visit our website at Social Media Tips for Attorneys.

Internet LAVA
Local: (281) 587-0100
Toll Free: 1 (800) 292-LAVA (5282)

Internet LAVA Provides Internet Marketing Solutions for Attorneys

Internet LAVA, LLC based in Houston, TX is a professional web development and internet marketing company that focuses on helping attorneys dominate the internet with a strong online presence. By using a wide range of internet marketing techniques, Internet LAVA is able to provide their clients with a unique experience. Providing a fully customizable and professionally designed website is just the beginning of Internet LAVA’s attorney internet marketing services. Strong search visibility is the primary objective of a successful online marketing strategy. To achieve this, Internet LAVA offers a comprehensive web marketing package, that includes:

  • Search Engine Optimization
  • Professional Website Design
  • Unique and Informative Web Content
  • Search Engine Pay Per Click Marketing
  • Social Media Marketing
  • Professional Legal Blogs
  • Press Release Distribution
  • Content Management
  • Article Marketing
  • Local Map Marketing
  • Link Building
  • Directory Submission
  • Niche Marketing
  • Free Hosting

For one low monthly price, a Law Firm can receive all of the services necessary for successful online marketing. Regular publishing of important web content is also provided, this includes:

  • Regular Blog Posts
  • Routine Press Release Distribution
  • Comprehensive and detailed web content with regular additions.
  • Article Publications
  • Social Media Design, Marketing and Profile Management

With this service, the Law Firm will have complete control of their online identity, this includes:

  • Content Management System access to add and edit their own web content.
  • Login access to each social media profile and blog that is created on their behalf.
  • Full ownership of the website and complete web package at the end of the agreement.

What sets this package apart from other web marketing companies, is that at the end of the agreement, the Law Firm will be granted full ownership of the package, this includes:

  • Transferring of the Domain Name Registratio.
  • The entire website on a disc.
  • Full ownership of all copyrights associated with the website.
  • Furnishing of all source files that were used to create the website.

The Law Firm will also have the option to:

  • Continue with a basic package, that includes hosting, SEO maintenance, and basic web edits; or
  • Take the website elsewhere for hosting.

If you are an attorney that is interested in having a dominating online presence and a professionally designed website with strong search visibility, please visit internetlava.com for more information.