Category Archives: Website Design for Legal Professions

How Internet Marketing Can Benefit a Law Firm

How Internet Marketing Benefits Your Law FirmThere are quite a few different ways for a law firm to build a presence on the internet. Whether the law firm has a newly hung shingle or has been established for years, both can benefit by having a well-planned internet marketing plan.

These days many people are turning to their computers and mobile devices when looking for a service. So when an attorney is needed, most times a person will go on Google or Bing and search for “attorney near me” or click on an attorney advertisement online.

Internet marketing may seem confusing but it ties together many different aspects of marketing to help create an online reputation, build your brand, and find the right clients.

Internet Marketing vs Traditional Marketing

Internet marketing is getting a lot more attention in the recent years since many people have stopped focusing on the old paper directories and radio ads. Now that people have started searching and researching online it is important for a law firm to have control over what their viewers can see. Not only can you control what your viewers see, but you can also control who you reach out to.

With traditional marketing, such as newspaper ads, TV ads and billboards, not only are you spending an immense amount of money for exposure but you are making yourself visible to a crowd, which may not be in need of your services. No longer is traditional marketing the most cost effective and best converting way to get clients.

With internet marketing you can pick and choose the types of clients you want and instead of putting yourself in front of every person that passes by. You’ll be noticed by those that are actually looking for your service to give you higher converting leads.

Types of Internet Marketing

There are quite a few different types of internet marketing. Some of which are used more than others depending on your budget and competition in your area.

PPC

PPC or Pay Per Click is one method that many can use when they first start off their internet marketing campaign. This allows the law firm to be immediately listed on the first page of Google, Bing or any other search engine. The business is charged every time a person clicks on their website and reviews their information.

This can be handy for those that have quite a large budget and want to start getting calls fast. This option allows you to reach out to specific areas for very specific keywords so you can control what types of clients you get. However, this can add up pretty quickly since law is a competitive market and clicks can range anywhere from $50-$250 depending on the type of charge, area and time of day.

Once you stop PPC though you will no longer remain on the first page of Google which means that you’ll stop getting those clicks and business may go down.

Social Marketing

Social or social media marketing is can be very useful to get yourself in front of potential clients. By having active social media accounts such as Facebook or Twitter you can build your brand by getting in front of your local users. This along with reaching out to your clients and having them leave reviews for you on places such as Facebook, Google+ and Yelp can also help you build your brand by letting others know that you are a trusted company in their area.

Social media marketing can usually be tied in with PPC. For example, Facebook also has paid ad services which you can use to get in front of more people in your area.

SEO Marketing or Search Engine Optimization

The most recommended type of marketing for any company to build their brand, get valuable visitors to their website, create a long lasting and effective marketing plan is SEO marketing. SEO marketing ties together social media marketing and bits of PPC all into one.

SEO helps your website get in front of people on the internet the way PPC marketing does on Google, Bing and Yahoo. The only difference is that you do not have to pay per click every time someone visits your website and once you are ranking in place for your services you pretty much will continue to get visitors and calls until the day you shut down your website or change your phone number.

SEO helps your website be optimized to be found and “favored” by Google and other search engines. By building mobile and user friendly pages with unique and valuable content you can let the search engines know what type of service you want to rank each of your pages for. In the process of building your website, creating content, distributing useful content and creating links throughout the net to spread your company’s name you start helping your website rank better on search results which in turn start getting you visitors on your website.

By combining online reputation management, brand awareness, and creating a useful information hub on your website for your niche you are able to rank better and get in front of potential leads without having to pay every time someone visits your website.

Which Marketing Plan is Best For You?

Overall, any type of online marketing plan will benefit your company. While SEO is the recommend way, many people choose to combine multiple marketing techniques.

No matter what method you choose, it is important to have a well-developed marketing plan to increase leads and client acquisition.

Internet LAVA, LLC is a premier attorney web development and internet marketing company based in Houston, Texas. For years, Internet LAVA has been helping attorneys across the United States, including New York, Florida, California, Utah, and Texas, obtain a strong web presence and grow their business.

The experienced professionals at Internet LAVA will find the best marketing plan that will help you establish your brand and grow your client base. Contact Internet LAVA at 1 (800) 292-LAVA (5282) or submit an online form here for a free marketing consultation.

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We Build Free Websites for Legal Organizations

Website Design for Legal Assocations and Specialty Bar Assocations

 

 

We are looking for our next pro bono project. If your non-profit legal organization or specialty bar association could use a FREE new or redesigned website, then contact Lawyer Legion.

Our team at Lawyer Legion, a division of Internet LAVA, LLC, designs websites for non-profit legal organizations and specialty bar associations.

 

 

 

If you are a leader in your legal organization, we know exactly what you are looking for:

  • We are willing to design, launch and host the website for FREE;
  • The legal organization always maintains full ownership and control of the website;
  • We can create a logo and branding material to your specifications;
  • We have worked with several trusted legal organizations that will recommend our services;
  • We help legal organizations create and manage their social media profiles to stay connected to their members;
  • We put the websites on a open source content management system (CMS) so the leaders in the organization can easily update the website, especially for events and upcoming CLE seminars; and
  • We help the organization create an advanced membership directory.

We recently launched a redesigned website for the Palm Beach Hispanic Bar Association with streaming social media, an easy to use WordPress CMS, and an advanced membership directory.

Website Design for Specialty Bar Association

 

 

 

 

 

 

 

Also, take a look at their membership directory that helps them satisfy old members while attracting new members.

membership directory for specialty bar association

The websites we build for legal organizations do all of the following:

– help promote the goals of the organization, especially increasing membership and membership upgrades;

– feature the officers and other leaders of the organization;

– promote upcoming events and CLE seminars;

– help automate the application process and annual payment of membership dues;

– replace outdated listserver with more secure discussion forums; and

– create easy to use and organized brief banks so that members can share information.

We are looking for our next pro bono project. So if you are looking for a company to design the website for your specialty bar association or non-profit legal organization, then contact us for more information. info@lawyerlegion.com

Website Design for Civil Appellate Attorneys

We are happy to announce that we just launched a newly designed website for Myron Moskovitz, a civil appellate attorney in San Francisco, California.

Myron Moskovitz has also been a Professor of Law at Golden Gate University since 1972. He is a sought after speaker at CLE courses on appellate law, advocacy and procedure.

Click here to see the newly launched website for Professor Myron Moskovitz – Appellate Lawyer in San Francisco, California.

Also, check out the new on-site civil appellate blog we created for Professor Moskovitz on appellate issues in California with recent posts on the following topics:

Learn more about website design for attorneys on Internet LAVA’s main website. We work with attorneys throughout the country who want to dominate the search engines for their particular niche area of the law. We take a comprehensive approach to assisting the attorney by doing the following:

  • Creating a visually stunning website design;
  • Creating tons of informative content on particular niche areas most important to the attorney under their direct supervision;
  • Helping the attorney get starting with a blog for their niche practice area;
  • Creating many social media profiles for the attorney including:
    • Updating the LinkedIn profile for the attorney and the attorney’s business profile;
    • Creating a business Facebook profile;
    • Designing a Twitter account for the attorney;
    • Publishing a MerchantCircle account which contains it’s own blogging options;
    • Optimizing the attorney’s Google Place Page and Google+ Profile; and
    • Much more.

We believe the best attorneys should have the best websites for their particular niche area of the law. Find out how our website and services blows away the competition. Call us to set up a 30 minute consultation.

Schedule a Free Consultation: Internet Marketing for Your Legal Practice

During the consultation we take you on a tour of what your ideal clients find when they begin their search for an attorney. We also help you understand how search engine optimization really works when it is based on better content, custom designed graphics, and an easy to use content management system that allows the attorney to edit or add a page of content to the website in a matter of minutes.

Website Design for Criminal Defense Lawyers

Article Last Updated on Friday, May 22, 2015.

Before you decide on an internet marketing company to design or redesign your website, contact Internet LAVA. Schedule a free consultation with Internet LAVA, LLC. Let us show you the websites we design for criminal defense and DUI lawyers across the country.

Unlike larger internet marketing companies, we refuse to take the “hide the ball” approach. Our first job is to educate attorneys about the best approach to creating a powerful website that dominates the search engines.

What makes our company different?

  • Open Source Content Management System – All websites are built on a platform. Choose carefully because if you go with the big companies you are stuck with a “proprietary” content management system. With a proprietary system you can never move the website to another hosting company without starting from scratch. Proprietary just means no one else can use it. “Open source” content management systems can easily be moved if you ever decide to switch internet marketing companies. Even more importantly, a popular “open source” CMS is updated many times a year leading to better results on the search engines. We use DotNetNuke and MODX which are two of the world’s leading CMS systems. One day all attorneys will demand an open source system. The problem is most attorneys don’t understand why open source is so important until it is too late.
  • Own Your Website – We want you to own and control your website. With a great CMS, the attorney can add or edit any of the content on any page of the website. Just press “log in” then “edit.” Make the changes and press “save.” It’s really that easy. With the “hide the ball” approach used by larger internet marketing companies, attorneys have no control and must continue to pay more money each year if they want any return on investment. Never enter a contract without an exit strategy. The big companies make sure no exit strategy exists. We focus on keeping out clients by providing the best product instead of trapping them with a never ending contract that increases in price each year.
  • Better Content – Ever notice how the content on websites for attorneys always sounds the same? At Internet LAVA we have an attorney on staff assigned to your project to write the content based on your specifications. Our content is designed to answer the general questions of your ideal clients based on information specific to your jurisdiction. We discuss the jury instructions, statutory minimum and maximum penalties, diversion programs and possible defenses for specific statutes in your state. If your jurisdiction uses special terms, we use those same terms so that your ideal clients can find out more about the things that matter most. We never use generic legal web copy. The viewers on your website will instantly see the difference. Most importantly, our websites dominate the search engines because we provide the most authoritative, comprehensive, and informative CONTENT.

Find out more about how our websites for criminal defense attorneys are designed to dominate the internet. Visit our portfolio to see our website designs for DUI attorneys, marijuana defense, drug crimes, domestic violence and white collar crime attorneys.

Because we have built websites for criminal defense attorneys across the country, our services provide a better return on investment. Isn’t that the point? You want to spend money on a website so that your law firm benefits from an incredible return on that investment. Unless you dominate the search engines for your city and county, you will never see a great return on investment. Let us show you the results we have obtained for each of our clients. Our clients are happy because they have a professional website that provides the best return on investment.

Visit our main website to learn more about – website design for criminal defense attorneys.

Website Design for Criminal Defense Lawyers –

Las Vegas Criminal Defense Attorney

Visit our most recently launched website for a criminal defense attorney in Las Vegas, Nevada. The website is designed to provide information to both the tourist and locals that are arrested in Sin City, including a section on criminal defense issues unique to Nevada including:

  • defaulting on a casino marker or debt;
  • violation of probation and extradition in Nevada; and
  • defending sex workers charged with prostitution and pandering or regulatory and advertising violations of the law.

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Houston Criminal Lawyer in Texas

A criminal defense attorney in Houston hired us to create an internet website that dominated the search engines for many common criminal offenses including DWI, drug trafficking crimes, marijuana defense, domestic violence, weapons charges, and violation of probation. We also created a video player for the attorney that drives tremendous traffic to the website and increases the conversion rate.

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St. Petersburg Criminal and DUI Defense Attorney

A female criminal defense attorney and former prosecutor wanted to increase her internet presence through a redesigned website. We added tons of informative content. Most importantly, we highlighted the attorney’s excellent credentials on each page of the website as it related specifically to the topic on that page. The attorney enjoyed a tremendous jump in traffic. Additionally, she began to convert more clients through an effective call to action.

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Brevard County DUI and Criminal Defense Attorneys

We created this website devoted to criminal defense issues on Florida’s Space Coast. The content highlights topics of interest to individuals charged with misdemeanor and felony offenses in and around Brevard County, FL.

Call Internet LAVA for a Free and Educational Consultation

Learn more about how better website design and more informative content can lead to the best return on your investment. Find out why we built the best websites designed for criminal defense attorneys. Call to schedule your consultation – 1-800-292-LAVA.

Criminal Defense Internet Marketing
Visit our main website – http://www.InternetLAVA.com

How Attorneys Can Keep Up with Their On-Line Reputation

Internet LAVA’s suggestions for how attorneys and law firms can keep up with their on-line identity and manage their reputation:

  1. At least once each month, enter the name of your law firm into Google, Bing and Yahoo. Look carefully at the first three pages of results to find any negative review, misleading information or outdated content.
  2. Every few months, ask each lawyer in the firm to perform a search on the first three pages of Google, Bing and Yahoo for any variations of their name and geographical information. For example, the attorney should search for “Jane Doe Attorney in Cleveland Ohio.”
  3. Sign up for the following alerts so that you will be notified when new content is created about your attorneys or your law firm:

This process of reviewing the search engines to learn more about the scope and depth of your on-line reputation is important because all of the attorneys in your law firm will quickly realize how to make improvements in the law firm’s on-line presence. Just being aware of the law firm’s on-line reputation will quickly lead to incredible improvements.

Read more about: Law Firm Reputation Management

Contact Internet LAVA to find out how we build better websites for attorneys based on better content. Let us help you create a powerful internet presence that uses each emerging technology including business and social media profiles to increase positive content about your services and minimize the impact of a negative review.

How Attorneys Should Respond to a Negative Review – Forget About It – Read our Blog article with informational videos produced by Yelp.com with advice to business owners worried about one negative review.

Designing Effective Websites for Attorneys

Lawyer Web Design and SEO

At Internet LAVA, we use the most effective new techniques for designing visually appealing and professional websites. We design the website to inspire your ideal clients to call your office to hire you for their particular case. We understand how an effective “call to action” can mean the difference between receiving that call or having the viewer hit the back button to resume their search on the search engines.

Within the first few seconds of your ideal client viewing your website, they should immediately know:

  • You provide solutions focused on their particular type of legal problem;
  • You provide services in their city or county;
  • Your law firm is recognized for the niche legal problem; and
  • You are easy to reach if they want to call you or schedule an office consultation.

Click this link to visit our main website to learn more about – Effective Website Designs for Law Firms

Internet LAVA Provides Internet Marketing Solutions for Attorneys

Internet LAVA, LLC based in Houston, TX is a professional web development and internet marketing company that focuses on helping attorneys dominate the internet with a strong online presence. By using a wide range of internet marketing techniques, Internet LAVA is able to provide their clients with a unique experience. Providing a fully customizable and professionally designed website is just the beginning of Internet LAVA’s attorney internet marketing services. Strong search visibility is the primary objective of a successful online marketing strategy. To achieve this, Internet LAVA offers a comprehensive web marketing package, that includes:

  • Search Engine Optimization
  • Professional Website Design
  • Unique and Informative Web Content
  • Search Engine Pay Per Click Marketing
  • Social Media Marketing
  • Professional Legal Blogs
  • Press Release Distribution
  • Content Management
  • Article Marketing
  • Local Map Marketing
  • Link Building
  • Directory Submission
  • Niche Marketing
  • Free Hosting

For one low monthly price, a Law Firm can receive all of the services necessary for successful online marketing. Regular publishing of important web content is also provided, this includes:

  • Regular Blog Posts
  • Routine Press Release Distribution
  • Comprehensive and detailed web content with regular additions.
  • Article Publications
  • Social Media Design, Marketing and Profile Management

With this service, the Law Firm will have complete control of their online identity, this includes:

  • Content Management System access to add and edit their own web content.
  • Login access to each social media profile and blog that is created on their behalf.
  • Full ownership of the website and complete web package at the end of the agreement.

What sets this package apart from other web marketing companies, is that at the end of the agreement, the Law Firm will be granted full ownership of the package, this includes:

  • Transferring of the Domain Name Registratio.
  • The entire website on a disc.
  • Full ownership of all copyrights associated with the website.
  • Furnishing of all source files that were used to create the website.

The Law Firm will also have the option to:

  • Continue with a basic package, that includes hosting, SEO maintenance, and basic web edits; or
  • Take the website elsewhere for hosting.

If you are an attorney that is interested in having a dominating online presence and a professionally designed website with strong search visibility, please visit internetlava.com for more information.