Tag Archives: Internet marketing criminal defense attorneys

How Internet Marketing Can Benefit a Law Firm

How Internet Marketing Benefits Your Law FirmThere are quite a few different ways for a law firm to build a presence on the internet. Whether the law firm has a newly hung shingle or has been established for years, both can benefit by having a well-planned internet marketing plan.

These days many people are turning to their computers and mobile devices when looking for a service. So when an attorney is needed, most times a person will go on Google or Bing and search for “attorney near me” or click on an attorney advertisement online.

Internet marketing may seem confusing but it ties together many different aspects of marketing to help create an online reputation, build your brand, and find the right clients.

Internet Marketing vs Traditional Marketing

Internet marketing is getting a lot more attention in the recent years since many people have stopped focusing on the old paper directories and radio ads. Now that people have started searching and researching online it is important for a law firm to have control over what their viewers can see. Not only can you control what your viewers see, but you can also control who you reach out to.

With traditional marketing, such as newspaper ads, TV ads and billboards, not only are you spending an immense amount of money for exposure but you are making yourself visible to a crowd, which may not be in need of your services. No longer is traditional marketing the most cost effective and best converting way to get clients.

With internet marketing you can pick and choose the types of clients you want and instead of putting yourself in front of every person that passes by. You’ll be noticed by those that are actually looking for your service to give you higher converting leads.

Types of Internet Marketing

There are quite a few different types of internet marketing. Some of which are used more than others depending on your budget and competition in your area.

PPC

PPC or Pay Per Click is one method that many can use when they first start off their internet marketing campaign. This allows the law firm to be immediately listed on the first page of Google, Bing or any other search engine. The business is charged every time a person clicks on their website and reviews their information.

This can be handy for those that have quite a large budget and want to start getting calls fast. This option allows you to reach out to specific areas for very specific keywords so you can control what types of clients you get. However, this can add up pretty quickly since law is a competitive market and clicks can range anywhere from $50-$250 depending on the type of charge, area and time of day.

Once you stop PPC though you will no longer remain on the first page of Google which means that you’ll stop getting those clicks and business may go down.

Social Marketing

Social or social media marketing is can be very useful to get yourself in front of potential clients. By having active social media accounts such as Facebook or Twitter you can build your brand by getting in front of your local users. This along with reaching out to your clients and having them leave reviews for you on places such as Facebook, Google+ and Yelp can also help you build your brand by letting others know that you are a trusted company in their area.

Social media marketing can usually be tied in with PPC. For example, Facebook also has paid ad services which you can use to get in front of more people in your area.

SEO Marketing or Search Engine Optimization

The most recommended type of marketing for any company to build their brand, get valuable visitors to their website, create a long lasting and effective marketing plan is SEO marketing. SEO marketing ties together social media marketing and bits of PPC all into one.

SEO helps your website get in front of people on the internet the way PPC marketing does on Google, Bing and Yahoo. The only difference is that you do not have to pay per click every time someone visits your website and once you are ranking in place for your services you pretty much will continue to get visitors and calls until the day you shut down your website or change your phone number.

SEO helps your website be optimized to be found and “favored” by Google and other search engines. By building mobile and user friendly pages with unique and valuable content you can let the search engines know what type of service you want to rank each of your pages for. In the process of building your website, creating content, distributing useful content and creating links throughout the net to spread your company’s name you start helping your website rank better on search results which in turn start getting you visitors on your website.

By combining online reputation management, brand awareness, and creating a useful information hub on your website for your niche you are able to rank better and get in front of potential leads without having to pay every time someone visits your website.

Which Marketing Plan is Best For You?

Overall, any type of online marketing plan will benefit your company. While SEO is the recommend way, many people choose to combine multiple marketing techniques.

No matter what method you choose, it is important to have a well-developed marketing plan to increase leads and client acquisition.

Internet LAVA, LLC is a premier attorney web development and internet marketing company based in Houston, Texas. For years, Internet LAVA has been helping attorneys across the United States, including New York, Florida, California, Utah, and Texas, obtain a strong web presence and grow their business.

The experienced professionals at Internet LAVA will find the best marketing plan that will help you establish your brand and grow your client base. Contact Internet LAVA at 1 (800) 292-LAVA (5282) or submit an online form here for a free marketing consultation.

Internet Marketing for Criminal Defense Attorneys

Website design for Criminal Defense AttorneysAt Internet LAVA we focus exclusively on internet marketing and website design for law firms. We focus on building websites for criminal defense attorneys that dominate the search engines.

Criminal and DUI defense remains one of the most competitive areas of internet marketing for attorneys. Many attorneys are spending a small fortune on pay per click which is no longer an effective way to marketing a criminal defense practice. Instead, attorneys should focus their resources on creating a powerful website based on great content.

How Your Ideal Clients Begin Their Search for an Attorney

When someone begins their search for a criminal defense attorney that research the criminal charge pending against them and possible punishments and defenses. These individuals are looking for answers to their general questions about very specific criminal charges and defenses. Criminal defense attorneys already know what their potential clients want to know early in their case. These attorneys answer the same questions over and over again during their initial consultations:

  1. What are the maximum and minimum punishments;
  2. What are the possible defenses that might apply to their case;
  3. How many similar cases as the attorney handled in the past;
  4. What were the results in those cases;
  5. What are the possible collateral consequences to their future employment and educational opportunities?

A website should answer all of these initial questions for the client. The size and scope of the website depends on the goals of the law firm. Many law firms focus on particular niche areas within the criminal defense field. Many criminal defense attorneys focus on DUI cases. Others focus on serious felony cases like drug trafficking. Some criminal defense attorneys focus on marijuana defense from simple possession to larger cultivation cases. Many attorneys want to dominate all of these areas of criminal defense for their particular city or county.

Why do I need so much content – who will read all this?

When we first begin talking to a criminal defense attorney about our services, one of the first questions they ask is: “Why do I need so much content – who will read all this?”

If the attorney asks that question then they do not yet understand how the search engines really work. No potential client is going to read all of the content. That potential client is going to perform research on a particular legal topic targeted for a particular geographical area. The search engine will take the potential client to a particular page, often deep within the website. Many clients will never see the home page of the website.

For a great website, every page is the homepage for a particular type of search. The content throughout the website is often more important then the content on the home page.

The Scope of the Criminal Defense Attorney’s Website

An entire website can be build around one particular niche area or can encompass many different areas. The key to showing up in the search engines is providing more information and educational content focused on a particular geographical area then any other website.

Free Consultation – We Welcome Your Calls

Contact Internet LAVA for a free consultation. During the consultation we will take you on a tour of what your ideal clients currently find on the internet when they begin their search for a criminal defense attorney. We will show you the most effective websites in your area. By examining your competition, you should look at the following factors:

  1. How many pages of content does the website have?
  2. How well does that content answer the general questions for a potential client on any number possible criminal charges and defenses?
  3. How many relevant and highly ranked websites link to that content?
  4. Does the attorney use video and social media to drive traffic to the website?

Once you understand the competition in your area, you must work with an internet marketing company to build a bigger and better website. We create websites with at least 40 pages of unique informative content. Over the course of the next two years we steadily add additional pages of content. In addition to the wealth of information that we post for the attorney, we teach the attorney how to use our content management system to add or edit any word on any page of the website.

Then the attorney says: “Who has time for all that?” If you can send an e-mail you can add content to the website. You simply hit the “log in” button at the bottom of the website, go to the page you want to edit and hit the “edit” button. Then you change the words on the page and hit “save.” Adding a new page of content is just as easy.

Attorneys then ask, “If adding content is so simple, why hasn’t my current website company allowed me this option?” Good question. Perhaps your internet marketing company also represents your competitor. If so, they have no reason to teach an attorney how to dominate the search engines. At Internet LAVA we provide exclusively contracts to attorneys in a certain county or region of the country. Because we are a small company, we have every reason to want you (and only you) to succeed.

Adding Content About Criminal Defense to the Website

By continually updating the website and adding additional content, the search engines begin to see that website as authoritative and powerful. While other attorneys waste money on pay per click, our clients build impressive websites that show up organically in the search engines.

Find out more about how are internet marketing strategies are different. Our cost-effective solutions provide an incredible return on investment both in the short term and long term. Call us for a free consultation to evaluate your current internet marketing efforts and learn more about new strategies to dominate the search engines through effective website design and internet marketing for criminal defense attorneys.

Internet Marketing for Criminal Defense Lawyers –


Criminal Defense Attorney in Las Vegas, Nevada

We designed this website for a criminal defense attorney in Las Vegas. The website contains custom designed graphics focused on images specific to Las Vegas. The website contains more than 70 pages of unique informative content based on Nevada criminal offenses including the elements of the offense, possible defenses, minimum and maximum statutory penalties and more.

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Criminal Defense Lawyer in Houston, Texas

Click on the link above to go directly to the website for this criminal defense lawyer in Houston, TX. This website also contains unique graphics on each page, and tons of informative content. We also created a video player for the attorney to highlight his collection of videos. Video websites will gain tremendous importance in the coming years as views start to shift from reading content to watching videos.

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Criminal Law in St. Petersburg, Pinellas County, Florida

A female criminal defense attorney in St. Petersburg, Florida, wanted a unique website that highlighted her personal style. We created tons of informative content designed to answer the questions of her ideal clients. We also created a powerful call to action by highlighting her excellent credentials for certain practice areas such as drug crimes, drunk driving offenses, and domestic violence charges.

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Criminal Defense Lawyers in Brevard County, FL

In the highly competitive criminal defense market, showing up in the search engines requires a tremendous amount of unique and informative content based on issues important to individuals in a particular jurisdiction. For instance, each jurisdiction has unique administrative and local rules important for diversion programs, emergency bond hearings, and violation of probation cases. Individuals seek out this information first before deciding on which attorney to hire.

Contact Internet LAVA to Discuss Your Criminal Defense Marketing Plan

We have developed special techniques for criminal defense attorneys across the country who are interested in dominating the search engines. Set up a free consultation to discuss what we can do for your practice. We provide exclusive contracts for attorneys in each jurisdiction so the first question is whether we can represent an attorney in your area of the country.

If so, we then set up a consultation to show you what it takes to dominate the search engines for your specific city or county. We’ll show you what your competition is doing and what is required to outrank them. We believe that the most educated attorneys who really understand internet marketing become our best clients. Call today to schedule your consultation – 1-800-292-LAVA.

Criminal Defense Internet Marketing

Call Internet LAVA today or visit our main website - http://www.InternetLAVA.com